{"id":3553,"date":"2021-03-05T07:52:24","date_gmt":"2021-03-05T06:52:24","guid":{"rendered":"https:\/\/skrivanek.cz\/?page_id=3553"},"modified":"2026-03-24T20:59:52","modified_gmt":"2026-03-24T19:59:52","slug":"prohlaseni-o-pouziti-cookies","status":"publish","type":"page","link":"https:\/\/skrivanek.cz\/cz\/prohlaseni-o-pouziti-cookies\/","title":{"rendered":"Prohl\u00e1\u0161en\u00ed o&nbsp;pou\u017eit\u00ed cookies"},"content":{"rendered":"<div id=\"pl-3553\"  class=\"panel-layout\" ><div id=\"pg-3553-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-3553-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3553-0-0-0\" class=\"so-panel widget widget_wpa9-editor-ext panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-wpa9-editor-ext so-widget-wpa9-editor-ext-default-c93e1481a745-3553\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"box-header\">\n<h2 class=\"decorated-heading\"><span class=\"innerText\">Co jsou\u00a0cookies?<\/span><\/h2>\n<\/div>\n<div class=\"box-content\">\n<p>Jde o\u00a0mal\u00e9 datov\u00e9 soubory, kter\u00e9 jsou nezbytn\u00e9 pro n\u011bkter\u00e9 funkce webov\u00fdch str\u00e1nek, jako je t\u0159eba p\u0159ihla\u0161ov\u00e1n\u00ed. D\u00edky cookies si str\u00e1nky mohou tak\u00e9 zapamatovat r\u016fzn\u00e9 nastaven\u00ed, jako je jazyk, font a\u00a0dal\u0161\u00ed mo\u017enosti, kter\u00e9 jste si pro zobrazen\u00ed str\u00e1nek sami zvolili. To je d\u016fvod, pro\u010d cookies um\u00eds\u0165ujeme na\u00a0v\u00e1\u0161 po\u010d\u00edta\u010d. Tot\u00e9\u017e d\u011bl\u00e1 v\u011bt\u0161ina velk\u00fdch internetov\u00fdch str\u00e1nek\u00a0a\u00a0poskytovatel\u016f.<\/p>\n<p>&nbsp;<\/p>\n<h3>Na co vyu\u017e\u00edv\u00e1me cookies na\u00a0tomto\u00a0webu?<\/h3>\n<p>Cookies lze podle trvanlivosti rozd\u011blit na\u00a0dva z\u00e1kladn\u00ed\u00a0druhy<\/p>\n<ul>\n<li>Kr\u00e1tkodob\u00e9 (session cookie) \u2013 z\u016fst\u00e1vaj\u00ed ve\u00a0Va\u0161em prohl\u00ed\u017ee\u010di do\u00a0zav\u0159en\u00ed Va\u0161eho prohl\u00ed\u017ee\u010de, pot\u00e9\u00a0se\u00a0vyma\u017eou.<\/li>\n<li>Dlouhodob\u00e9 (persistent cookie) \u2013 z\u016fst\u00e1vaj\u00ed ulo\u017eeny v\u00a0prohl\u00ed\u017ee\u010di dlouhou dobu (z\u00e1le\u017e\u00ed na\u00a0nastaven\u00ed Va\u0161eho prohl\u00ed\u017ee\u010de a\u00a0nastaven\u00ed cookie) nebo dokud je ru\u010dn\u011b\u00a0neodstran\u00edte.<\/li>\n<\/ul>\n<p><strong>Na na\u0161em webu pou\u017e\u00edv\u00e1me tyto\u00a0cookies:<\/strong><\/p>\n<ul>\n<li>Technick\u00e9 (kr\u00e1tkodob\u00e9) \u2013 jsou nezbytn\u00e9 pro zaji\u0161t\u011bn\u00ed element\u00e1rn\u00ed funkce str\u00e1nek, tj.&nbsp;vlo\u017een\u00ed produkt\u016f do\u00a0ko\u0161\u00edku, proces n\u00e1kupu a\u00a0zobrazen\u00ed verze str\u00e1nky vy\u017eaduj\u00edc\u00ed javascript nebo bez\u00a0n\u011bj.<\/li>\n<li>YouTube (kr\u00e1tkodob\u00e9 i\u00a0dlouhodob\u00e9) \u2013 vyu\u017e\u00edv\u00e1 je p\u0159ehr\u00e1va\u010d vide\u00ed YouTube. Jsou na\u00a0V\u00e1\u0161 po\u010d\u00edta\u010d um\u00edst\u011bny ve\u00a0chv\u00edli, kdy p\u0159ehr\u00e1va\u010d\u00a0spust\u00edte.<\/li>\n<li>Google Analytics (dlouhodob\u00e9) - abychom V\u00e1m mohli str\u00e1nky l\u00e9pe p\u0159izp\u016fsobit, vyu\u017e\u00edv\u00e1me pro m\u011b\u0159en\u00ed anonymn\u00edch dat o\u00a0chov\u00e1n\u00ed u\u017eivatel\u016f n\u00e1stroj Google\u00a0Analytics.<\/li>\n<li>AdWords (dlouhodob\u00e9) \u2013 generovan\u00e9 reklamn\u00edm syst\u00e9mem. Pomoc\u00ed t\u011bchto cookies m\u016f\u017eeme vyhodnocovat efektivitu prodejn\u00edch\u00a0kan\u00e1l\u016f.<\/li>\n<li>Sklik (dlouhodob\u00e9) \u2013 generovan\u00e9 reklamn\u00edm syst\u00e9mem. Pomoc\u00ed t\u011bchto cookies m\u016f\u017eeme vyhodnocovat efektivitu prodejn\u00edch\u00a0kan\u00e1l\u016f.<\/li>\n<li>Meta (kr\u00e1tkodob\u00e9 i&nbsp;dlouhodob\u00e9) \u2013 jsou pou\u017e\u00edv\u00e1ny widgetem soci\u00e1ln\u00ed s\u00edt\u011b Facebook a&nbsp;Instagram, kter\u00fd je vlo\u017een na t\u011bchto str\u00e1nk\u00e1ch.<\/li>\n<li>Ecomail (kr\u00e1tkodob\u00e9 i&nbsp;dlouhodob\u00e9) \u2013 generovan\u00e9 aplikac\u00ed Ecomail. Tyto cookies n\u00e1m umo\u017enuj\u00ed vyhodnotit \u00fa\u010dinnost reklamn\u00edho kan\u00e1lu.<\/li>\n<\/ul>\n<p>Cookies nikdy nepou\u017e\u00edv\u00e1me k\u00a0tomu, abychom v\u00e1s osobn\u011b identifikovali a\u00a0nikdy do\u00a0nich neumis\u0165ujeme citliv\u00e1 nebo osobn\u00ed\u00a0data.<\/p>\n<p>&nbsp;<\/p>\n<h3>Jak lze upravit vyu\u017e\u00edv\u00e1n\u00ed\u00a0cookies<\/h3>\n<p>V\u0161echny cookies, kter\u00e9 u\u017e na\u00a0va\u0161em po\u010d\u00edta\u010di jsou, m\u016f\u017eete vymazat. V\u011bt\u0161ina prohl\u00ed\u017ee\u010d\u016f tak\u00e9 nab\u00edz\u00ed mo\u017enost blokace um\u00eds\u0165ov\u00e1n\u00ed cookies na\u00a0V\u00e1s po\u010d\u00edta\u010d, v\u00a0takov\u00e9m p\u0159\u00edpad\u011b ale nebudete moci vyu\u017e\u00edt v\u0161echny na\u0161e online slu\u017eby. Detailn\u00ed informace o\u00a0nastaven\u00ed ukl\u00e1d\u00e1n\u00ed soubor\u016f cookies ve\u00a0Va\u0161em prohl\u00ed\u017ee\u010di najdete na\u00a0str\u00e1nk\u00e1ch poskytovatele konkr\u00e9tn\u00edho prohl\u00ed\u017ee\u010de. Pro nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed prohl\u00ed\u017ee\u010de to\u00a0jsou:<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/accounts\/answer\/61416?hl=cs\">Chrome<\/a><\/li>\n<li><a href=\"https:\/\/support.mozilla.org\/cs\/kb\/blokovani-cookies-dat-stranek-ve-firefoxu?redirectslug=blokovani-cookies&amp;redirectlocale=cs#w_blokovaanag-cookies-pro-konkraetnag-straanku\">Firefox<\/a><\/li>\n<li><a href=\"https:\/\/support.microsoft.com\/cs-cz\/windows\/odstran%C4%9Bn%C3%AD-a-spr%C3%A1va-soubor%C5%AF-cookie-168dab11-0753-043d-7c16-ede5947fc64d\">Internet\u00a0Explorer<\/a><\/li>\n<li><a href=\"https:\/\/help.opera.com\/cs\/latest\/security-and-privacy\/\">Opera<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?co=GENIE.Platform%3DAndroid&amp;hl=cs\">Android<\/a><\/li>\n<\/ul>\n<p>Podrobnosti najdete na\u00a0str\u00e1nk\u00e1ch\u00a0<a href=\"https:\/\/www.aboutcookies.org\/\">AboutCookies.org<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Vyu\u017eit\u00ed Google\u00a0Analytics<\/h3>\n<p>Tato str\u00e1nka pou\u017e\u00edv\u00e1 slu\u017ebu Google Analytics, poskytovanou spole\u010dnost\u00ed Google, Inc. (d\u00e1le jen \u201cGoogle\u201d). Slu\u017eba Google Analytics pou\u017e\u00edv\u00e1 soubor\u016f cookies. Informace o\u00a0u\u017e\u00edv\u00e1n\u00ed str\u00e1nky spolu s\u00a0obsahem souboru cookie bude spole\u010dnost\u00ed Google p\u0159enesen a\u00a0ulo\u017een na\u00a0serverech ve\u00a0Spojen\u00fdch st\u00e1tech. Google bude u\u017e\u00edvat t\u011bchto informac\u00ed pro \u00fa\u010dely vyhodnocov\u00e1n\u00ed u\u017e\u00edv\u00e1n\u00ed str\u00e1nky a\u00a0vytv\u00e1\u0159en\u00ed zpr\u00e1v o\u00a0jej\u00ed aktivit\u011b, ur\u010den\u00fdch pro jej\u00ed provozovatele, a\u00a0pro poskytov\u00e1n\u00ed dal\u0161\u00edch slu\u017eeb t\u00fdkaj\u00edc\u00edch se\u00a0\u010dinnost\u00ed na\u00a0str\u00e1nce a\u00a0u\u017e\u00edv\u00e1n\u00ed internetu v\u016fbec. Google m\u016f\u017ee tak\u00e9 poskytnout tyto informace t\u0159et\u00edm osob\u00e1m, bude-li to po\u017eadov\u00e1no z\u00e1konem nebo budu-li takov\u00e9to t\u0159et\u00ed osoby zpracov\u00e1vat tyto informace pro\u00a0Google.<\/p>\n<p>Kv\u016fli ochran\u011b Va\u0161eho soukrom\u00ed jsme upravili slu\u017ebu Google Analytics tak, aby nezaznamen\u00e1vala Va\u0161i\u00a0<span class=\"caps\">IP<\/span>\u00a0adresu.<\/p>\n<p>Slu\u017eba Google Analytics je roz\u0161\u00ed\u0159ena o\u00a0souvisej\u00edc\u00ed reklamn\u00ed funkce poskytovan\u00e9 spole\u010dnost\u00ed Google,\u00a0a\u00a0to:<\/p>\n<ul>\n<li>p\u0159ehledy zobrazen\u00ed v\u00a0reklamn\u00ed s\u00edti\u00a0Google,<\/li>\n<li>remarketing (zobrazov\u00e1n\u00ed reklam v\u00a0obsahov\u00e9 s\u00edti na\u00a0z\u00e1klad\u011b zhl\u00e9dnut\u00fdch\u00a0produkt\u016f),<\/li>\n<li>roz\u0161\u00ed\u0159en\u00e9 demografick\u00e9 p\u0159ehledy (reportov\u00e1n\u00ed anonymn\u00edch demografick\u00fdch\u00a0dat).<\/li>\n<\/ul>\n<p>V\u00edce informac\u00ed o\u00a0zpracov\u00e1n\u00ed a\u00a0vyu\u017eit\u00ed dat najdete ve\u00a0<a href=\"http:\/\/www.google.com\/intl\/cs\/policies\/privacy\/partners\/\">smluvn\u00edch podm\u00ednk\u00e1ch<\/a>\u00a0spole\u010dnosti\u00a0Google.<\/p>\n<p>&nbsp;<\/p>\n<h3>Jak zak\u00e1zat sledov\u00e1n\u00ed Google\u00a0Analytics<\/h3>\n<p>Chcete-li zablokovat odes\u00edl\u00e1n\u00ed anonymn\u00edch statistik pomoc\u00ed n\u00e1stroje Google Analytics, m\u016f\u017eete k\u00a0tomu vyu\u017e\u00edt\u00a0<a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\">plugin<\/a>\u00a0poskytovan\u00fd spole\u010dnost\u00ed Google. Tento plugin je t\u0159eba st\u00e1hnout a\u00a0nainstalovat do\u00a0Va\u0161eho\u00a0prohl\u00ed\u017ee\u010de.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Co jsou\u00a0cookies? Jde o\u00a0mal\u00e9 datov\u00e9 soubory, kter\u00e9 jsou nezbytn\u00e9 pro n\u011bkter\u00e9 funkce webov\u00fdch str\u00e1nek, jako je t\u0159eba p\u0159ihla\u0161ov\u00e1n\u00ed. D\u00edky cookies si str\u00e1nky mohou tak\u00e9 zapamatovat r\u016fzn\u00e9 nastaven\u00ed, jako je jazyk, font a\u00a0dal\u0161\u00ed mo\u017enosti, kter\u00e9 jste si pro zobrazen\u00ed str\u00e1nek sami zvolili. To je d\u016fvod, pro\u010d cookies um\u00eds\u0165ujeme na\u00a0v\u00e1\u0161 po\u010d\u00edta\u010d. Tot\u00e9\u017e d\u011bl\u00e1 v\u011bt\u0161ina velk\u00fdch internetov\u00fdch str\u00e1nek\u00a0a\u00a0poskytovatel\u016f. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3553","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/pages\/3553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/comments?post=3553"}],"version-history":[{"count":3,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/pages\/3553\/revisions"}],"predecessor-version":[{"id":80584,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/pages\/3553\/revisions\/80584"}],"wp:attachment":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media?parent=3553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}