{"id":15579,"date":"2022-01-28T11:15:38","date_gmt":"2022-01-28T10:15:38","guid":{"rendered":"https:\/\/skrivanek.cz\/?p=15579"},"modified":"2024-04-10T13:40:57","modified_gmt":"2024-04-10T11:40:57","slug":"lokalizace-a-seo-aneb-jak-zaujmout-zakazniky-i-internetove-vyhledavace","status":"publish","type":"post","link":"https:\/\/skrivanek.cz\/cz\/blog\/lokalizace-a-seo-aneb-jak-zaujmout-zakazniky-i-internetove-vyhledavace\/","title":{"rendered":"Lokalizace a SEO aneb Jak zaujmout z\u00e1kazn\u00edky i (internetov\u00e9) vyhled\u00e1va\u010de"},"content":{"rendered":"

Podnik\u00e1te-li v\u00a0zahrani\u010d\u00ed, pat\u0159\u00ed lokalizace a p\u0159eklad s optimalizac\u00ed pro vyhled\u00e1va\u010de (SEO) mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed n\u00e1stroje va\u0161eho online marketingu.<\/strong><\/p>\n

Lokalizovat web lze samoz\u0159ejm\u011b i bez SEO p\u0159ekladu. Pokud v\u0161ak po\u017eadujete, aby byly webov\u00e9 str\u00e1nky zaj\u00edmav\u00e9 tak\u00e9 pro vyhled\u00e1va\u010de, a t\u00edm p\u00e1dem jste m\u011bli v\u011bt\u0161\u00ed \u0161anci, \u017ee si v\u00e1s potenci\u00e1ln\u00ed z\u00e1kazn\u00edci najdou, je t\u0159eba pou\u017e\u00edt i SEO p\u0159eklad<\/a>.<\/p>\n

7 hlavn\u00edch oblast\u00ed lokalizace<\/strong><\/h5>\n

D\u00edky lokalizaci <\/a>jste schopni nab\u00eddnout sv\u016fj produkt z\u00e1kazn\u00edk\u016fm v zahrani\u010d\u00ed relevantn\u00edm zp\u016fsobem. V\u011bnuje se p\u0159edev\u0161\u00edm n\u00e1sleduj\u00edc\u00edm oblastem.<\/p>\n

    \n
  1. Kulturn\u00ed preference (nap\u0159. barvy, symboly a hudba obl\u00edben\u00e9 v\u00a0dan\u00e9m kulturn\u00edm prost\u0159ed\u00ed)<\/li>\n
  2. Pravidla, z\u00e1kony, \u010dasov\u00e1 i pen\u011b\u017en\u00ed specifika dan\u00e9 zem\u011b<\/li>\n
  3. Jazyk, dialekt a jejich zvyklosti<\/li>\n
  4. Jazykov\u00e9 a kulturn\u00ed nuance projevuj\u00edc\u00ed se v humoru, citov\u00e9m zabarven\u00ed slogan\u016f nebo claim\u016f i\u00a0obchodn\u00ed interakci<\/li>\n
  5. Vlastnosti produkt\u016f a jejich vztah k\u00a0potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm<\/li>\n
  6. Nejobl\u00edben\u011bj\u0161\u00ed za\u0159\u00edzen\u00ed, platformy a soci\u00e1ln\u00ed m\u00e9dia v c\u00edlov\u00e9 zemi<\/li>\n
  7. Lokalizace softwaru i HTML k\u00f3dov\u00e1n\u00ed webov\u00fdch str\u00e1nek pro bezprobl\u00e9mov\u00e9 pou\u017e\u00edv\u00e1n\u00ed v\u00a0online prost\u0159ed\u00ed<\/li>\n<\/ol>\n
    Kvalitn\u00ed SEO p\u0159eklad p\u0159it\u00e1hne nov\u00e9 z\u00e1kazn\u00edky<\/strong><\/h5>\n

    N\u00e1stroje SEO v\u00e1m slou\u017e\u00ed k\u00a0tomu, abyste p\u0159it\u00e1hli pozornost vyhled\u00e1va\u010d\u016f a p\u0159es n\u011b v\u00e1mi zam\u00fd\u0161len\u00e9 z\u00e1kazn\u00edky. Proto samotn\u00fd p\u0159eklad kl\u00ed\u010dov\u00fdch slov a fr\u00e1z\u00ed z p\u016fvodn\u00edho jazyka do jazyka c\u00edlov\u00e9ho m\u016f\u017ee b\u00fdt kontraproduktivn\u00ed. Dokonce i drobn\u00e9 odchylky ve formulac\u00edch maj\u00ed vliv na v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed.<\/p>\n

    Va\u0161e c\u00edlov\u00e1 skupina v\u00a0ciz\u00ed zemi s\u00a0velkou pravd\u011bpodobnost\u00ed pou\u017e\u00edv\u00e1 k\u00a0vyhled\u00e1v\u00e1n\u00ed na internetu jin\u00e1 slova a fr\u00e1ze. Ve\u0161ker\u00e1 pr\u00e1ce v\u011bnovan\u00e1 lokalizaci je nezbytn\u00e1 a dok\u00e1\u017ee c\u00edlov\u00e9mu z\u00e1kazn\u00edkovi p\u0159esn\u011b zprost\u0159edkovat informace. Nic z toho v\u0161ak nezajist\u00ed, \u017ee publikum v\u00e1\u0161 web v\u016fbec najde! A pr\u00e1v\u011b nyn\u00ed p\u0159ich\u00e1z\u00ed na \u0159adu SEO p\u0159eklad<\/a>.<\/p>\n

    Anal\u00fdza kl\u00ed\u010dov\u00fdch slov a optimalizace<\/strong><\/h5>\n

    Prvn\u00edm krokem je anal\u00fdza kl\u00ed\u010dov\u00fdch slov v c\u00edlov\u00e9m online prost\u0159ed\u00ed se z\u00e1m\u011brem nal\u00e9zt spr\u00e1vn\u00e1 slova a fr\u00e1ze, je\u017e z\u00e1kazn\u00edci obvykle pou\u017e\u00edvaj\u00ed k vyhled\u00e1v\u00e1n\u00ed produkt\u016f, jako je ten v\u00e1\u0161. N\u00e1sledn\u011b se vhodn\u00e1 kl\u00ed\u010dov\u00e1 slova za\u010dlen\u00ed do va\u0161ich marketingov\u00fdch text\u016f, p\u0159\u00edpadn\u011b se vytvo\u0159\u00ed text nov\u00fd.<\/p>\n

    Dobr\u00fdch pozic ve vyhled\u00e1va\u010d\u00edch dosahujete tak\u00e9 pomoc\u00ed spr\u00e1vn\u011b optimalizovan\u00fdch nadpis\u016f a text\u016f, kter\u00e9 nab\u00eddnou u\u017eivateli kvalitn\u00ed obsah i nezbytn\u00fdch technick\u00fdch SEO \u00faprav.<\/p>\n

    Dobr\u00e9 je optimalizovat nejen samotn\u00fd text na webu, ale tak\u00e9 titulky a tzv. meta popisky. Jedn\u00e1 se o\u00a0kr\u00e1tk\u00e9 texty ve form\u011b HTML k\u00f3du stru\u010dn\u011b vystihuj\u00edc\u00ed obsah dan\u00e9 str\u00e1nky \u2013 vyhled\u00e1va\u010de je zobrazuj\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Pokud nev\u00edte, o co se jedn\u00e1, pod\u00edvejte se na titulek a popisek Sk\u0159iv\u00e1nka.<\/p>\n

    \"skrivanek-meta-popisek\"<\/p>\n

    Jak jste jist\u011b pochopili, SEO a lokalizace mus\u00ed fungovat ve vz\u00e1jemn\u00e9 sou\u010dinnosti, aby zaujaly jak vyhled\u00e1va\u010de, tak \u010dten\u00e1\u0159e. Dob\u0159e zvl\u00e1dnut\u00e1 propagace va\u0161eho produktu v nov\u00e9 zemi na\u0161t\u011bst\u00ed nen\u00ed ot\u00e1zkou kouzel. U\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 webov\u00e9 str\u00e1nky, kter\u00e9 jsou bezchybn\u011b lokalizovan\u00e9 a nav\u00edc vylep\u0161en\u00e9 o SEO p\u0159eklad, v\u00e1m v\u00a0tom mohou velmi dob\u0159e poslou\u017eit.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Na jak\u00fdch 7 oblast\u00ed se p\u0159i lokalizaci zam\u011b\u0159it a pro\u010d je d\u016fle\u017eit\u00fd kvalitn\u00ed SEO p\u0159eklad.<\/p>\n","protected":false},"author":7,"featured_media":15580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-15579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/15579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/comments?post=15579"}],"version-history":[{"count":1,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/15579\/revisions"}],"predecessor-version":[{"id":28747,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/15579\/revisions\/28747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media\/15580"}],"wp:attachment":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media?parent=15579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/categories?post=15579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/tags?post=15579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}