{"id":26312,"date":"2023-02-01T14:00:28","date_gmt":"2023-02-01T13:00:28","guid":{"rendered":"https:\/\/skrivanek.cz\/?p=26312"},"modified":"2024-04-10T12:24:52","modified_gmt":"2024-04-10T10:24:52","slug":"audio-video-prekladatelske-sluzby","status":"publish","type":"post","link":"https:\/\/skrivanek.cz\/cz\/blog\/audio-video-prekladatelske-sluzby\/","title":{"rendered":"Audio, video a&nbsp;p\u0159ekladatelsk\u00e9 slu\u017eby"},"content":{"rendered":"<p><strong>\u017dijeme v&nbsp;multimedi\u00e1ln\u00edm sv\u011bt\u011b. Z&nbsp;pohledu p\u0159ekladu to znamen\u00e1, \u017ee \u010d\u00edm d\u00e1l \u010dast\u011bji pot\u0159ebujeme p\u0159elo\u017eit n\u011bjak\u00e9 audio, jako je t\u0159eba zvukov\u00e1 stopa vide\u00ed, nebo video. Dnes u\u017e tak nen\u00ed probl\u00e9m z\u00edskat na z\u00e1klad\u011b videosouboru r\u016fzn\u00e9 v\u00fdstupy \u2013 od prost\u00e9ho <a href=\"https:\/\/skrivanek.cz\/cz\/transkripce\/\">p\u0159episu p\u016fvodn\u00edho mluven\u00e9ho slova ve videu<\/a>, p\u0159es <a href=\"https:\/\/skrivanek.cz\/cz\/preklady\/preklad-titulku\/\">vytvo\u0159en\u00ed profesion\u00e1ln\u00edch titulk\u016f<\/a> s\u00a0p\u0159ekladem a\u017e po&nbsp;<a href=\"https:\/\/skrivanek.cz\/cz\/voiceover\/\">voiceover namluven\u00fd hlasem dle na\u0161eho v\u00fdb\u011bru<\/a>.<\/strong><\/p>\n<h4><strong>Jak to cel\u00e9 funguje? Poj\u010fme si nejprve p\u0159edstavit n\u011bkolik z\u00e1kladn\u00edch situac\u00ed <\/strong><\/h4>\n<p>Nap\u0159\u00edklad pot\u0159ebujeme pro sv\u00e9 intern\u00ed \u00fa\u010dely videu pouze l\u00e9pe porozum\u011bt a&nbsp;textov\u00e1 podoba pro n\u00e1s bude pom\u016fckou. P\u0159ekladatelsk\u00e1 agentura zajist\u00ed odborn\u00edka v&nbsp;dan\u00e9 specializaci, kter\u00fd dokonale rozum\u00ed zdrojov\u00e9mu jazyku a&nbsp;za pomoci vhodn\u00fdch n\u00e1stroj\u016f origin\u00e1ln\u00ed audio p\u0159ep\u00ed\u0161e. <strong>Transkript<\/strong> m\u016f\u017ee b\u00fdt odevzd\u00e1n t\u0159eba v\u00a0Microsoft Word form\u00e1tu, a&nbsp;to <strong>bez tzv.&nbsp;Time Stamps (\u010dasov\u00fdch raz\u00edtek)<\/strong> nebo alespo\u0148 <strong>s orienta\u010dn\u00edmi \u010dasov\u00fdmi raz\u00edtky<\/strong>, kdy vid\u00edme nad jednotliv\u00fdmi cel\u00fdmi v\u011btami p\u0159esn\u00fd \u00fadaj, ve kter\u00e9 minut\u011b a&nbsp;vte\u0159in\u011b videa se konkr\u00e9tn\u00ed v\u011bta nach\u00e1z\u00ed. \u00a0<\/p>\n<p>\u010casov\u00e1 raz\u00edtka jsou charakteristick\u00e1 pro v\u00fdrobu titulk\u016f. V\u00fdhody titulk\u016f v&nbsp;audiovizu\u00e1ln\u00edm d\u00edle jsou patrn\u00e9 obzvl\u00e1\u0161\u0165 v\u00a0dne\u0161n\u00ed dob\u011b, kdy u\u017e zdaleka nejde o&nbsp;pouhou mo\u017enost vn\u00edmat p\u0159i&nbsp;jejich \u010detb\u011b neru\u0161en\u011b origin\u00e1ln\u00ed zvuk v&nbsp;ciz\u00edm jazyce, ale tak\u00e9 zaj\u00edmavou mo\u017enost sledovat obraz bez zvuku. Toho v&nbsp;sou\u010dasn\u00e9 dob\u011b vyu\u017e\u00edvaj\u00ed \u010d\u00edm d\u00e1l \u010dast\u011bji nap\u0159\u00edklad tv\u016frci audiovizu\u00e1ln\u00edho obsahu na soci\u00e1ln\u00edch s\u00edt\u00edch. Jedno reklamn\u00ed video tak m\u016f\u017ee s&nbsp;r\u016fzn\u00fdmi jazykov\u00fdmi verzemi titulk\u016f skl\u00edzet \u00fasp\u011b\u0161n\u00e1 zhl\u00e9dnut\u00ed v&nbsp;jazykov\u011b rozmanit\u00fdch destinac\u00edch.<\/p>\n<p>Jin\u00fd p\u0159\u00edstup proto vy\u017eaduje situace, kdy pot\u0159ebujeme p\u0159epis audia a&nbsp;n\u00e1sledn\u00fd p\u0159eklad vznikl\u00e9ho p\u0159episu, ale <strong>v\u00fdstup chceme rovnou v&nbsp;titulkov\u00e9m form\u00e1tu<\/strong>, nej\u010dast\u011bji SRT (SubRip Track) nebo VTT (Video Text Track). Titulkov\u00e1n\u00ed je proces, kdy doch\u00e1z\u00ed k&nbsp;uzp\u016fsobov\u00e1n\u00ed textu v\u00a0titulc\u00edch tak, aby bylo \u010dten\u00ed pro div\u00e1ka co nejpohodln\u011bj\u0161\u00ed. V\u00a0p\u0159\u00edpad\u011b zakoupen\u00ed t\u00e9to slu\u017eby u&nbsp;p\u0159ekladatelsk\u00e9 agentury Sk\u0159iv\u00e1nek odpov\u00eddaj\u00ed \u010dasov\u00e1 raz\u00edtka ve v\u00fdstupu p\u0159esn\u011b audio vstupu a&nbsp;jsou zde dodr\u017eov\u00e1na dv\u011b hlavn\u00ed krit\u00e9ria pro tvorbu profesion\u00e1ln\u00edch titulk\u016f, kter\u00e9 se dob\u0159e \u010dtou: CPL (limit po\u010dtu znak\u016f na \u0159\u00e1dek, co\u017e je 42 znak\u016f) a&nbsp;CPS (limit po\u010dtu znak\u016f na sekundu, kter\u00fd je d\u00e1n na 17 znak\u016f).<\/p>\n<p>Pokud tedy pot\u0159ebujeme titulky \u010d\u00edst&nbsp;z\u00e1rove\u0148 s\u00a0p\u016fvodn\u00edm videem, objednat si u&nbsp;p\u0159ekladatelsk\u00e9 agentury s\u00a0p\u0159episem a&nbsp;p\u0159ekladem z\u00e1rove\u0148 titulkov\u00e1n\u00ed se rozhodn\u011b vyplat\u00ed. Takto vyroben\u00e9 titulky spl\u0148uj\u00ed n\u00e1roky kladen\u00e9 pro \u00fa\u010dely zve\u0159ejn\u011bn\u00ed. V\u00a0tomto sm\u011bru se \u010dasto m\u016f\u017ee tak\u00e9 hodit <strong>pevn\u00e9 zasazen\u00ed titulk\u016f do p\u016fvodn\u00edho videa (tzv.&nbsp;Render)<\/strong>.<\/p>\n<h4><strong>Co kdy\u017e chceme ale naopak p\u0159ev\u00e9st existuj\u00edc\u00ed text do zvukov\u00e9 podoby?<\/strong><\/h4>\n<p>Kvalitn\u00ed p\u0159ekladatelsk\u00e1 agentura m\u016f\u017ee nab\u00edzet tak\u00e9 voiceover. Rozd\u00edl mezi voiceoverem a&nbsp;klasick\u00fdm dabingem tkv\u00ed v&nbsp;p\u0159\u00edtomnosti mluv\u010d\u00edho p\u0159\u00edmo v&nbsp;obraze videa \u2013 zat\u00edmco u&nbsp;voiceoveru mluv\u010d\u00ed nen\u00ed p\u0159\u00edtomn\u00fd ve videu, v&nbsp;p\u0159\u00edpad\u011b dabingu mluv\u010d\u00ed je vid\u011bt i&nbsp;v\u00a0obraze, co\u017e by vy\u017eadovalo d\u016fraz na profesion\u00e1ln\u00ed synchronizaci pohybu rt\u016f ve videu s&nbsp;nov\u011b po\u0159\u00edzen\u00fdm audiem. Pro v\u011bt\u0161inu \u00fa\u010del\u016f dnes pln\u011b posta\u010duje pr\u00e1v\u011b voiceover, kter\u00fd je sn\u00e1ze vyprodukovateln\u00fd, a&nbsp;tud\u00ed\u017e tak\u00e9 levn\u011bji realizovateln\u00fd.<\/p>\n<p>Pro \u00fa\u010dely z\u00e1kladn\u00edho porozum\u011bn\u00ed nap\u0159\u00edklad pln\u011b posta\u010d\u00ed tzv.&nbsp;<strong>Human-like Voiceover<\/strong>. Cel\u00fd proces produkce v\u00fdrazn\u011b urychl\u00ed speci\u00e1ln\u00ed software na b\u00e1zi um\u011bl\u00e9 inteligence, kter\u00fd umo\u017e\u0148uje p\u0159ev\u00e9st jak\u00fdkoli text do podoby mluven\u00e9ho projevu, na v\u00fdb\u011br je mu\u017esk\u00fd, \u017eensk\u00fd \u010di&nbsp;dokonce d\u011btsk\u00fd hlas. N\u00e1stroj zanalyzuje text a&nbsp;navrhne zvukovou stopu \u2013 vznikaj\u00edc\u00ed audio je mo\u017en\u00e9 p\u0159ed exportem r\u016fzn\u011b modifikovat (p\u0159id\u00e1vat d\u016frazy, pauzy, n\u00e1dechy apod.), d\u00edky \u010demu\u017e je v\u00fdstup prakticky k&nbsp;nerozezn\u00e1n\u00ed od Human Voiceoveru.<\/p>\n<p><strong>Human Voiceover<\/strong> m\u016f\u017ee b\u00fdt d\u00edky v\u00fdvoji hardware i&nbsp;software dnes u\u017e pom\u011brn\u011b dob\u0159e vyprodukov\u00e1n tak\u00e9 v\u00a0dom\u00e1c\u00edm prost\u0159ed\u00ed, jsou-li dodr\u017eena z\u00e1kladn\u00ed akustick\u00e1 pravidla p\u0159i&nbsp;nahr\u00e1v\u00e1n\u00ed. Takov\u00fd p\u0159\u00edstup m\u016f\u017ee op\u011bt v\u00fdrazn\u011b sn\u00ed\u017eit n\u00e1klady, a&nbsp;to za zachov\u00e1n\u00ed dosta\u010duj\u00edc\u00ed kvality. \u010cast\u00fdm po\u017eadavkem pak je vzniklou mluvenou stopu sm\u00edchat s&nbsp;p\u016fvodn\u00edm audiem (p\u016fvodn\u00ed mluv\u010d\u00ed zdrojov\u00e9ho jazyka \u201eztlumit\u201c na pozad\u00ed \u010di&nbsp;p\u0159\u00edmo p\u016fvodn\u00ed audio stopu nahradit po\u017eadovan\u00fdm voiceoverem). Tyto operace zvl\u00e1dne v\u00a0sou\u010dasnosti tak\u00e9 specialista v\u00a0p\u0159ekladatelsk\u00e9 agentu\u0159e.<\/p>\n<p>&nbsp;<\/p>\n<p>A pro\u010d vlastn\u011b sv\u011b\u0159it kompletn\u011b svou popt\u00e1vku spojenou s\u00a0audio \u010di&nbsp;video form\u00e1tem p\u0159ekladatelsk\u00e9 agentu\u0159e? U&nbsp;prov\u011b\u0159en\u00fdch agentur se m\u016f\u017eeme p\u0159edev\u0161\u00edm spolehnout na to, \u017ee na\u0161e data a&nbsp;materi\u00e1ly budou po&nbsp;celou dobu v&nbsp;bezpe\u010d\u00ed, nebo\u0165 zabezpe\u010den\u00ed dat a&nbsp;citliv\u00fdch informac\u00ed tvo\u0159\u00ed ned\u00edlnou sou\u010d\u00e1st cel\u00e9ho procesu. V\u00a0neposledn\u00ed \u0159ad\u011b dojde z\u00a0jazykov\u00e9 i&nbsp;technick\u00e9 perspektivy k\u00a0produkci kvalitn\u00edho v\u00fdstupu, kter\u00fd vznikl na jednom m\u00edst\u011b, a&nbsp;se kter\u00fdm m\u016f\u017eeme d\u00e1le pohodln\u011b pracovat.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u017dijeme v\u00a0multimedi\u00e1ln\u00edm sv\u011bt\u011b. Z\u00a0pohledu p\u0159ekladu to znamen\u00e1, \u017ee \u010d\u00edm d\u00e1l \u010dast\u011bji pot\u0159ebujeme p\u0159elo\u017eit n\u011bjak\u00e9 audio, jako je t\u0159eba zvukov\u00e1 stopa vide\u00ed. Jak to cel\u00e9 funguje?<\/p>\n","protected":false},"author":9,"featured_media":26328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-26312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/26312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/comments?post=26312"}],"version-history":[{"count":3,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/26312\/revisions"}],"predecessor-version":[{"id":69077,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/26312\/revisions\/69077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media\/26328"}],"wp:attachment":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media?parent=26312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/categories?post=26312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/tags?post=26312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}