{"id":29099,"date":"2023-05-08T14:01:04","date_gmt":"2023-05-08T12:01:04","guid":{"rendered":"https:\/\/skrivanek.cz\/?p=29099"},"modified":"2024-04-10T12:11:55","modified_gmt":"2024-04-10T10:11:55","slug":"preklad-je-budoucnosti-startupu","status":"publish","type":"post","link":"https:\/\/skrivanek.cz\/cz\/blog\/preklad-je-budoucnosti-startupu\/","title":{"rendered":"P\u0159eklad je budoucnost\u00ed startup\u016f"},"content":{"rendered":"<p>V za\u010d\u00e1tc\u00edch je s\u00edla. Jako mlad\u00fd podnik je v\u00e1\u0161 t\u00fdm nov\u00fdm hlasem ve sv\u011bt\u011b. Budoucnost zat\u00edm neexistuje \u2013 ale va\u0161e \u00fasil\u00ed a&nbsp;rozhodnut\u00ed jsou pr\u00e1v\u011b te\u010f t\u00edm, co ji pom\u016f\u017ee utv\u00e1\u0159et.<\/p>\n<p>P\u0159ijde okam\u017eik, mo\u017en\u00e1 u\u017e na za\u010d\u00e1tku, kdy byste m\u011bli vyu\u017e\u00edt vitality sv\u00e9ho startupu a&nbsp;uv\u00e9st sv\u016fj produkt na nov\u00e9 cizojazy\u010dn\u00e9 trhy. Tyto c\u00edlov\u00e9 jazykov\u00e9 skupiny mohou \u017e\u00edt ve va\u0161\u00ed zemi, nebo mohou b\u00fdt tis\u00edce kilometr\u016f daleko, mimo hranice va\u0161eho st\u00e1tu. Se spr\u00e1vn\u00fdm pr\u016fzkumem trhu a&nbsp;p\u0159\u00edpravou produktu m\u00e1te vysokou \u0161anci, \u017ee jim sv\u016fj produkt \u00fasp\u011b\u0161n\u011b prod\u00e1te, a\u0165 u\u017e \u017eij\u00ed kdekoli.<\/p>\n<h4>Vydejte se do mezin\u00e1rodn\u00edch vod a&nbsp;prov\u00e1d\u011bjte pr\u016fzkumy trhu<\/h4>\n<p>Kdy\u017e jste p\u0159ipraveni na expanzi do zahrani\u010d\u00ed, nejlep\u0161\u00ed investic\u00ed, kterou m\u016f\u017ee za\u010d\u00ednaj\u00edc\u00ed firma ud\u011blat, je <a href=\"https:\/\/skrivanek.cz\/cz\/preklady\/\">p\u0159eklad<\/a>. Existuje mnoho c\u00edlov\u00fdch trh\u016f s&nbsp;mladou, rostouc\u00ed populac\u00ed spot\u0159ebitel\u016f p\u0159ipojen\u00fdch k&nbsp;internetu. Indon\u00e9sie. Turecko. Mexiko. Japonsko. \u010c\u00edna. Braz\u00edlie.\u00a0Pr\u016fzkum trhu v\u00e1m pom\u016f\u017ee ur\u010dit, kde s&nbsp;konkr\u00e9tn\u00edm produktem za\u010d\u00edt.\u00a0Je\u0161t\u011b ne\u017e si vyberete nov\u00e9 trhy, na kter\u00e9 se zam\u011b\u0159\u00edte, m\u016f\u017eete sv\u00e9 st\u00e1vaj\u00edc\u00ed texty a&nbsp;marketingov\u00e9 materi\u00e1ly v&nbsp;p\u016fvodn\u00edm jazyce p\u0159ipravit pro p\u0159eklad. Tento postup, kdy se dop\u0159edu prom\u00fd\u0161l\u00ed, co bude t\u0159eba upravit, se naz\u00fdv\u00e1 \u201einternacionalizace\u201c neboli i18n a&nbsp;zahrnuje nap\u0159\u00edklad psan\u00ed v\u00fdsti\u017en\u00fdch text\u016f, kter\u00e9 se budou snadno p\u0159ekl\u00e1dat a&nbsp;ponechaj\u00ed dostate\u010dn\u00fd prostor pro design r\u016fzn\u00fdch jazyk\u016f a&nbsp;abeced. U\u0161et\u0159\u00ed v\u00e1m to \u010das, pen\u00edze a&nbsp;probl\u00e9my p\u0159i&nbsp;p\u0159ekladu.<\/p>\n<h4>Startupy buduj\u00ed d\u016fv\u011bru d\u00edky p\u0159esn\u00e9mu p\u0159ekladu<\/h4>\n<p><a href=\"https:\/\/skrivanek.cz\/cz\/preklady\/marketingove-preklady\/\">P\u0159eklad<\/a>\u00a0va\u0161ich kl\u00ed\u010dov\u00fdch marketingov\u00fdch n\u00e1stroj\u016f, webov\u00fdch str\u00e1nek a&nbsp;multimedi\u00e1ln\u00edch prvk\u016f pro nov\u00e9 trhy nen\u00ed n\u011bco, k&nbsp;\u010demu byste m\u011bli pou\u017e\u00edt automatick\u00fd p\u0159ekladatelsk\u00fd software. Stejn\u011b tak byste nem\u011bli projekt sv\u011b\u0159it sv\u00e9mu p\u0159\u00edteli nebo \u010dlenovi t\u00fdmu, kter\u00fd um\u00ed c\u00edlov\u00fd jazyk. To je velmi d\u016fle\u017eit\u00e9.\u00a0Startupy pot\u0159ebuj\u00ed podporu zku\u0161en\u00e9ho profesion\u00e1ln\u00edho poskytovatele jazykov\u00fdch slu\u017eeb, aby byl jejich vstup na nov\u00e9 trhy hladk\u00fd a&nbsp;bezprobl\u00e9mov\u00fd.<\/p>\n<p>Vezm\u011bte si, \u017ee va\u0161i v\u011bt\u0161\u00ed konkurenti na mezin\u00e1rodn\u00edch trz\u00edch, na kter\u00fdch jim chcete konkurovat, ji\u017e n\u011bjakou dobu p\u016fsob\u00ed. Nem\u016f\u017eete si dovolit ud\u011blat chybu, kter\u00e1 by urazila va\u0161e publikum nebo vedla k&nbsp;tomu, \u017ee v\u00e1\u0161 podnik nebude p\u016fsobit jako \u0161pi\u010dkov\u00fd a&nbsp;d\u016fv\u011bryhodn\u00fd.\u00a0Pro\u010d riskovat, \u017ee budete vedle zaveden\u00fdch konkurent\u016f vypadat m\u00e9n\u011bcenn\u011b? Profesion\u00e1ln\u00ed lokaliza\u010dn\u00ed a&nbsp;p\u0159ekladatelsk\u00e9 spole\u010dnosti \u2013 poskytovatel\u00e9 jazykov\u00fdch slu\u017eeb s&nbsp;glob\u00e1ln\u00edmi zku\u0161enostmi \u2013 v\u00e1m mohou usnadnit ka\u017ed\u00fd krok tohoto procesu a&nbsp;zajistit jeho mimo\u0159\u00e1dnou efektivitu. Vybudujte s&nbsp;c\u00edlovou skupinou pevn\u00fd most d\u016fv\u011bry tak, \u017ee zajist\u00edte, aby va\u0161e texty psal p\u0159ekladatel, kter\u00fd je rodil\u00fdm mluv\u010d\u00edm c\u00edlov\u00e9ho jazyka a&nbsp;kter\u00fd dob\u0159e rozum\u00ed c\u00edlov\u00e9 kultu\u0159e.<\/p>\n<h4>Zvl\u00e1\u0161tn\u00ed n\u00e1roky p\u0159eklad\u016f pro startupy<\/h4>\n<p>Na\u0161e t\u00fdmy\u00a0p\u0159ekladatel\u016f\u00a0pro startupy maj\u00ed bohat\u00e9 zku\u0161enosti s&nbsp;dynamickou a&nbsp;z\u00e1rove\u0148 pe\u010dlivou prac\u00ed na p\u0159ekladech pro za\u010d\u00ednaj\u00edc\u00ed firmy. B\u011bhem realizace va\u0161eho projektu se zam\u011b\u0159ujeme na n\u00e1sleduj\u00edc\u00ed aspekty:<\/p>\n<ul>\n<li>pochopen\u00ed jedine\u010dnosti identity a&nbsp;produkt\u016f va\u0161eho startupu, abyste mohli sd\u00edlet sv\u00e9 nad\u0161en\u00ed a&nbsp;p\u0159edat svou vizi;<\/li>\n<li>pe\u010dliv\u00fd a&nbsp;jednotn\u00fd p\u0159eklad va\u0161\u00ed specifick\u00e9 terminologie, v\u010detn\u011b vytvo\u0159en\u00ed individu\u00e1ln\u00edho slovn\u00edku vytvo\u0159en\u00e9ho s&nbsp;va\u0161\u00edm p\u0159isp\u011bn\u00edm;<\/li>\n<li><a href=\"https:\/\/skrivanek.cz\/cz\/technologie\/lokalizace-softwaru\/\">lokalizace<\/a>\u00a0va\u0161eho produktu a&nbsp;marketingu tak, aby zaujaly ka\u017ed\u00e9 nov\u00e9 zahrani\u010dn\u00ed publikum;<\/li>\n<li>p\u0159eklad vyjad\u0159uj\u00edc\u00ed osobnost va\u0161\u00ed spole\u010dnosti, rozvoj a&nbsp;budov\u00e1n\u00ed va\u0161\u00ed zna\u010dky na ka\u017ed\u00e9m trhu;<\/li>\n<li>promy\u0161len\u00e9 fr\u00e1ze\u00a0<a href=\"https:\/\/skrivanek.cz\/cz\/preklady\/seo-preklady\/\">SEO<\/a>\u00a0zalo\u017een\u00e9 na pr\u016fzkumu trhu a&nbsp;znalosti kultury;<\/li>\n<li>rychl\u00e9 vy\u0159\u00edzen\u00ed dle va\u0161ich pot\u0159eb;<\/li>\n<li>pln\u011bn\u00ed zak\u00e1zek v&nbsp;r\u00e1mci sl\u00edben\u00e9ho rozpo\u010dtu, co\u017e je pro za\u010d\u00ednaj\u00edc\u00ed firmy obzvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00e9;<\/li>\n<li>zaji\u0161t\u011bn\u00ed p\u0159ekladatelsk\u00fdch specialist\u016f pro pr\u016fb\u011b\u017en\u00e9 konzultace a&nbsp;aktualizaci obsahu.<\/li>\n<\/ul>\n<p>Kde tedy za\u010d\u00edt? Se zku\u0161en\u00fdm partnerem je to snadn\u00e9. Zjist\u011bte, kde chcete prod\u00e1vat. Za\u010dn\u011bte vypracov\u00e1vat pl\u00e1n pro ka\u017edou zemi, proto\u017ee usp\u011bchan\u00e1 improvizace nep\u0159ipad\u00e1 v&nbsp;\u00favahu. Pak se o&nbsp;sv\u00e9 n\u00e1pady pod\u011blte s&nbsp;partnerem poskytuj\u00edc\u00edm jazykov\u00e9 slu\u017eby, kter\u00fd se ztoto\u017en\u00ed s&nbsp;va\u0161\u00edm nad\u0161en\u00edm, poskytne v\u00e1m spr\u00e1vn\u00e9 rady a&nbsp;podporu a&nbsp;pom\u016f\u017ee va\u0161emu produktu dos\u00e1hnout celosv\u011btov\u00e9ho \u00fasp\u011bchu.\u00a0V za\u010d\u00e1tc\u00edch je ukryta velk\u00e1 s\u00edla a\u00a0Sk\u0159iv\u00e1nek\u00a0v\u00e1m pom\u016f\u017ee vyt\u011b\u017eit z&nbsp;t\u011bch va\u0161ich co nejv\u00edce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159ijde okam\u017eik, kdy byste m\u011bli vyu\u017e\u00edt vitality sv\u00e9ho startupu a&nbsp;uv\u00e9st sv\u016fj produkt na nov\u00e9 cizojazy\u010dn\u00e9 trhy. Kde a&nbsp;jak za\u010d\u00edt?<\/p>\n","protected":false},"author":9,"featured_media":58386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-29099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/29099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/comments?post=29099"}],"version-history":[{"count":3,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/29099\/revisions"}],"predecessor-version":[{"id":59933,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/29099\/revisions\/59933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media\/58386"}],"wp:attachment":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media?parent=29099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/categories?post=29099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/tags?post=29099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}