{"id":61168,"date":"2023-07-27T15:12:10","date_gmt":"2023-07-27T13:12:10","guid":{"rendered":"https:\/\/skrivanek.cz\/?p=61168"},"modified":"2024-04-10T09:15:25","modified_gmt":"2024-04-10T07:15:25","slug":"postup-lokalizace-webovych-stranek-ve-wordpressu","status":"publish","type":"post","link":"https:\/\/skrivanek.cz\/cz\/blog\/postup-lokalizace-webovych-stranek-ve-wordpressu\/","title":{"rendered":"Postup lokalizace webov\u00fdch str\u00e1nek ve WordPressu"},"content":{"rendered":"

Webov\u00e9 str\u00e1nky platformy WordPress tvo\u0159\u00ed t\u0159etinu celosv\u011btov\u00e9ho webov\u00e9ho obsahu. Jedn\u00e1 se o u\u017eivatelsky p\u0159\u00edv\u011btivou a efektivn\u00ed platformu, kter\u00e1 m\u00e1 dokonce n\u00e1stroje, kter\u00e9 v\u00e1m pomohou v p\u0159\u00edpad\u011b z\u00e1jmu o p\u0159eklad<\/a> a lokalizaci va\u0161eho obsahu<\/a>. D\u00edky tomu m\u016f\u017eete v\u011bt\u0161inu lokalizace webu prov\u00e9st sami \u2013 z\u00e1rove\u0148 je v\u0161ak tak\u00e9 jednoduch\u00e9 spolupracovat s profesion\u00e1ln\u00ed\u00a0p\u0159ekladatelskou a lokaliza\u010dn\u00ed<\/a> firmou, kter\u00e1 m\u00e1 zku\u0161enosti s\u00a0lokalizac\u00ed WordPressu<\/a>\u00a0pro mnoho zem\u00ed. To z WordPressu d\u011bl\u00e1 skv\u011blou volbu pro spole\u010dn\u00e9 p\u0159epracov\u00e1n\u00ed va\u0161ich webov\u00fdch str\u00e1nek pro zahrani\u010dn\u00ed trhy.<\/strong><\/p>\n

D\u016fvody pro lokalizaci z\u016fst\u00e1vaj\u00ed stejn\u00e9, a\u0165 u\u017e m\u00e1te web vytvo\u0159en\u00fd ve WordPressu, nebo na jin\u00e9 platform\u011b.\u00a0Dos\u00e1hnete v\u011bt\u0161\u00ed publicity, z\u00edsk\u00e1te nov\u00e9 z\u00e1kazn\u00edky, potenci\u00e1l pro vy\u0161\u0161\u00ed zisky a \u2013 pokud je lokalizace proveden\u00e1 dob\u0159e \u2013 zajist\u00edte si i umn\u00e9 a p\u0159esn\u00e9 p\u0159enesen\u00ed va\u0161\u00ed zna\u010dky do nov\u00e9 kultury.<\/strong>\u00a0Lokalizace webov\u00fdch str\u00e1nek zahrnuje p\u0159izp\u016fsoben\u00ed v\u0161ech prvk\u016f od jazyka p\u0159es grafiku a\u017e po softwarov\u00fd k\u00f3d. Pomoc odborn\u00edk\u016f na lokalizaci, kte\u0159\u00ed rozum\u011bj\u00ed nejen c\u00edlov\u00fdm jazyk\u016fm, ale tak\u00e9 kultur\u00e1m a technologi\u00edm, je tak velmi rozumnou investic\u00ed.<\/p>\n

Proces\u00a0lokalizace webov\u00fdch str\u00e1nek<\/a>\u00a0ve WordPressu a\u00a0p\u0159eklad vy\u017eaduj\u00ed n\u00e1sleduj\u00edc\u00ed kroky:<\/h4>\n
    \n
  1. Po\u0159i\u010fte si bezplatn\u00fd plugin TranslatePress tak, \u017ee p\u0159ejdete na ovl\u00e1dac\u00ed panel WordPressu, pak v nab\u00eddce plugin\u016f vyberete \u201eP\u0159idat nov\u00fd\u201c a zad\u00e1te TranslatePress. Jednodu\u0161e nainstalujete, aktivujete a m\u016f\u017eete za\u010d\u00edt.<\/span><\/li>\n
  2. Sv\u016fj \u00fa\u010det pluginu WPML (WordPress Multilingual) m\u016f\u017eete sd\u00edlet s va\u0161\u00edm partnerem pro lokalizaci\/p\u0159eklad nebo s k\u00fdmkoli jin\u00fdm, kdo bude pracovat na p\u0159\u00edprav\u011b va\u0161ich materi\u00e1l\u016f pro v\u00e1\u0161 nov\u00fd web na platform\u011b WordPress.<\/span><\/li>\n
  3. Pomoc\u00ed funkce extrakce obsahu ve WordPressu m\u016f\u017eete exportovat cel\u00fd obsah webu nebo jeho \u010d\u00e1st a poslat jej va\u0161emu lokaliza\u010dn\u00edmu partnerovi. Tento obsah bude ulo\u017een jako soubor XML (Extensible Markup Language), kter\u00fd je podporov\u00e1n n\u00e1stroji CAT (po\u010d\u00edta\u010dem podporovan\u00fd p\u0159eklad)<\/a> va\u0161eho p\u0159ekladatele.<\/span><\/li>\n
  4. V\u00e1\u0161 partner pro lokalizaci\/p\u0159eklad si tyto soubory st\u00e1hne, v\u010detn\u011b p\u0159\u00edpadn\u00e9ho slovn\u00ed\u010dku nebo dat z p\u0159ekladov\u00e9 pam\u011bti.<\/span><\/li>\n
  5. Pot\u00e9 za\u010dne p\u0159ekl\u00e1dat, upravovat a p\u0159izp\u016fsobovat v\u0161echny materi\u00e1ly, kter\u00e9 jste mu poskytli.<\/span><\/li>\n
  6. Nahr\u00e1n\u00ed p\u0159elo\u017een\u00e9ho materi\u00e1lu a posouzen\u00ed, zda se hod\u00ed pro c\u00edlovou skupinu, je krok, kter\u00fd se zam\u011b\u0159uje na kone\u010dn\u00e9 UX c\u00edlov\u00e9 skupiny, v\u010detn\u011b kulturn\u00edch a jazykov\u00fdch detail\u016f, je\u017e se v porovn\u00e1n\u00ed s origin\u00e1ln\u00ed verz\u00ed zm\u011bnily.\u00a0Db\u00e1me na celkovou p\u0159ita\u017elivost a \u010ditelnost webu, ale tak\u00e9 na odstran\u011bn\u00ed pravopisn\u00fdch chyb, nep\u0159elo\u017een\u00fdch fr\u00e1z\u00ed, nevhodn\u00fdch text\u016f a nedostatk\u016f v designu.<\/span><\/li>\n
  7. Posledn\u00edm a technicky nejn\u00e1ro\u010dn\u011bj\u0161\u00edm krokem je z\u00e1v\u011bre\u010dn\u00e1 kontrola a testov\u00e1n\u00ed v\u0161ech funkc\u00ed: plateb, hypertextov\u00fdch odkaz\u016f, textov\u00fdch pol\u00ed, m\u011bny a dal\u0161\u00edch \u00fadaj\u016f specifick\u00fdch pro danou zemi, rychlost str\u00e1nek atd.<\/span><\/li>\n<\/ol>\n

    Sk\u0159iv\u00e1nek m\u00e1 bohat\u00e9 zku\u0161enosti s v\u00fdvojem webov\u00fdch str\u00e1nek na platform\u011b WordPress, jejich\u00a0lokalizac\u00ed<\/a>, designem a technick\u00fdm testov\u00e1n\u00edm.\u00a0Zat\u00edmco principy lokalizace se u r\u016fzn\u00fdch webov\u00fdch platforem nem\u011bn\u00ed, proces se m\u00edrn\u011b li\u0161\u00ed a hlavn\u00edm rozd\u00edlem je mo\u017enost v\u011bt\u0161\u00edho zapojen\u00ed klienta jak v pr\u016fb\u011bhu\u00a0lokalizace webov\u00fdch str\u00e1nek<\/a>,\u00a0tak i pozd\u011bji, p\u0159i aktualizac\u00edch a interakci.\u00a0D\u00edky v\u0161estrannosti a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fdm funkc\u00edm je WordPress skv\u011blou volbou, se kterou v\u017edy r\u00e1di pracujeme.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    D\u00edky kvalitn\u00ed lokalizaci webov\u00fdch str\u00e1nek dos\u00e1hnete v\u011bt\u0161\u00ed publicity, z\u00edsk\u00e1te nov\u00e9 z\u00e1kazn\u00edky a potenci\u00e1l pro vy\u0161\u0161\u00ed zisky. Jak na spr\u00e1vnou lokalizaci webov\u00fdch str\u00e1nek?<\/p>\n","protected":false},"author":9,"featured_media":61172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-61168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/61168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/comments?post=61168"}],"version-history":[{"count":4,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/61168\/revisions"}],"predecessor-version":[{"id":63415,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/61168\/revisions\/63415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media\/61172"}],"wp:attachment":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media?parent=61168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/categories?post=61168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/tags?post=61168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}