{"id":74340,"date":"2025-02-10T12:48:34","date_gmt":"2025-02-10T11:48:34","guid":{"rendered":"https:\/\/skrivanek.cz\/?p=74340"},"modified":"2025-02-10T12:51:52","modified_gmt":"2025-02-10T11:51:52","slug":"pripravte-se-na-veletrhy-jazykove-sluzby-jako-klic-k-uspechu","status":"publish","type":"post","link":"https:\/\/skrivanek.cz\/cz\/blog\/pripravte-se-na-veletrhy-jazykove-sluzby-jako-klic-k-uspechu\/","title":{"rendered":"P\u0159ipravte se na veletrhy: jazykov\u00e9 slu\u017eby jako kl\u00ed\u010d k&nbsp;\u00fasp\u011bchu"},"content":{"rendered":"<h3>Jak jazykov\u00e9 slu\u017eby na obchodn\u00edch veletrz\u00edch mohou rozhodnout o&nbsp;\u00fasp\u011bchu va\u0161\u00ed spole\u010dnosti<\/h3>\n<p>Obchodn\u00ed veletrhy jsou jednou z&nbsp;nej\u00fa\u010dinn\u011bj\u0161\u00edch forem marketingu a&nbsp;propagace va\u0161ich produkt\u016f a&nbsp;slu\u017eeb. Na t\u011bchto akc\u00edch m\u016f\u017eete nav\u00e1zat kontakt s&nbsp;potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky, dodavateli a&nbsp;partnery z&nbsp;r\u016fzn\u00fdch zem\u00ed a&nbsp;odv\u011btv\u00ed. M\u016f\u017eete tak\u00e9 p\u0159edv\u00e9st sv\u00e9 novinky, sledovat konkurenci a&nbsp;sb\u00edrat zp\u011btnou vazbu.<\/p>\n<p><strong><em>Ale co kdy\u017e se setk\u00e1te s&nbsp;n\u00e1v\u0161t\u011bvn\u00edkem, kter\u00fd nemluv\u00ed va\u0161\u00edm jazykem?<\/em><\/strong> Jak mu vysv\u011btl\u00edte, co d\u011bl\u00e1te, jak\u00e9 m\u00e1te v\u00fdhody a&nbsp;pro\u010d by m\u011bl spolupracovat s&nbsp;v\u00e1mi? Jak si porad\u00edte s&nbsp;kulturn\u00edmi rozd\u00edly, kter\u00e9 mohou ovlivnit va\u0161e obchodn\u00ed jedn\u00e1n\u00ed? A&nbsp;jak se ujist\u00edte, \u017ee va\u0161e marketingov\u00e9 materi\u00e1ly a&nbsp;webov\u00e9 str\u00e1nky jsou srozumiteln\u00e9 pro va\u0161e c\u00edlov\u00e9 publikum?<\/p>\n<p><em>Odpov\u011b\u010f je jednoduch\u00e1: <strong>pot\u0159ebujete jazykov\u00e9 slu\u017eby<\/strong><\/em><em>.<\/em> Tyto slu\u017eby pom\u00e1haj\u00ed p\u0159ekonat jazykovou a&nbsp;kulturn\u00ed bari\u00e9ru mezi vystavovateli a&nbsp;n\u00e1v\u0161t\u011bvn\u00edky na obchodn\u00edch veletrz\u00edch. Zahrnuj\u00ed mimo jin\u00e9 profesion\u00e1ln\u00ed tlumo\u010den\u00ed, jazykovou p\u0159\u00edpravu zam\u011bstnanc\u016f a\u00a0vystavovatel\u016f na komunikaci s&nbsp;mezin\u00e1rodn\u00edmi hosty a&nbsp;lokalizaci marketingov\u00fdch materi\u00e1l\u016f a&nbsp;webov\u00fdch str\u00e1nek do c\u00edlov\u00e9ho jazyka. V&nbsp;tomto \u010dl\u00e1nku se zam\u011b\u0159\u00edme na to, pro\u010d jsou tyto slu\u017eby nezbytn\u00e9 pro v\u00e1\u0161 obchodn\u00ed \u00fasp\u011bch a&nbsp;jak si je m\u016f\u017eete zajistit.<\/p>\n<h3>Probl\u00e9my bez jazykov\u00fdch slu\u017eeb<\/h3>\n<p>Bez jazykov\u00fdch slu\u017eeb mohou nastat n\u00e1sleduj\u00edc\u00ed probl\u00e9my:<\/p>\n<ul>\n<li><strong>Nedorozum\u011bn\u00ed<\/strong><strong>:<\/strong> Komunikace v&nbsp;ciz\u00edm jazyce m\u016f\u017ee v\u00e9st k&nbsp;nedorozum\u011bn\u00edm a&nbsp;chybn\u00fdm interpretac\u00edm, co\u017e m\u016f\u017ee negativn\u011b ovlivnit obchodn\u00ed jedn\u00e1n\u00ed.<\/li>\n<li><strong>Ztr\u00e1ta p\u0159\u00edle\u017eitost\u00ed<\/strong><strong>:<\/strong> Neschopnost efektivn\u011b komunikovat m\u016f\u017ee v\u00e9st ke ztr\u00e1t\u011b obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed a&nbsp;potenci\u00e1ln\u00edch partner\u016f.<\/li>\n<li><strong>\u0160patn\u00fd dojem<\/strong><strong>:<\/strong> Nedostate\u010dn\u00e1 jazykov\u00e1 podpora m\u016f\u017ee zanechat \u0161patn\u00fd dojem a&nbsp;sn\u00ed\u017eit d\u016fv\u011bryhodnost va\u0161\u00ed spole\u010dnosti.<\/li>\n<\/ul>\n<h3>V\u00fdhody jazykov\u00fdch slu\u017eeb<\/h3>\n<p>Profesion\u00e1ln\u00ed jazykov\u00e9 slu\u017eby mohou p\u0159in\u00e9st n\u00e1sleduj\u00edc\u00ed v\u00fdhody:<\/p>\n<ul>\n<li><strong>Efektivn\u00ed komunikace<\/strong><strong>:<\/strong> Tlumo\u010den\u00ed umo\u017e\u0148uje plynulou a&nbsp;p\u0159esnou komunikaci s\u00a0mezin\u00e1rodn\u00edmi partnery.<\/li>\n<li><strong>Zv\u00fd\u0161en\u00ed d\u016fv\u011bryhodnosti<\/strong><strong>:<\/strong> Profesion\u00e1ln\u00ed jazykov\u00e9 slu\u017eby zvy\u0161uj\u00ed d\u016fv\u011bryhodnost va\u0161\u00ed spole\u010dnosti a&nbsp;ukazuj\u00ed, \u017ee jste p\u0159ipraveni na mezin\u00e1rodn\u00ed obchod.<\/li>\n<li><strong>Lep\u0161\u00ed prezentace<\/strong><strong>:<\/strong> P\u0159eklad marketingov\u00fdch materi\u00e1l\u016f a&nbsp;prezentac\u00ed s&nbsp;ohledem na c\u00edlov\u00e9 publikum zaji\u0161\u0165uje, \u017ee va\u0161e sd\u011blen\u00ed bude srozumiteln\u00e9 a&nbsp;p\u0159esv\u011bd\u010div\u00e9 pro v\u0161echny \u00fa\u010dastn\u00edky veletrhu.<\/li>\n<\/ul>\n<h3>Pro\u010d jsou jazykov\u00e9 slu\u017eby na obchodn\u00edch veletrz\u00edch nezbytn\u00e9<\/h3>\n<p>P\u0159edstavte si <strong><em>sc\u00e9n\u00e1\u0159, kdy se chcete domluvit s&nbsp;potenci\u00e1ln\u00edm z\u00e1kazn\u00edkem z&nbsp;jin\u00e9 zem\u011b, kter\u00fd m\u00e1 z\u00e1jem o&nbsp;v\u00e1\u0161 produkt<\/em><\/strong>. M\u00e1te k&nbsp;dispozici tlumo\u010dn\u00edka, kter\u00fd v\u00e1m pom\u016f\u017ee p\u0159elo\u017eit va\u0161e slova a&nbsp;ot\u00e1zky do jeho jazyka a&nbsp;naopak. Tlumo\u010dn\u00edk je zku\u0161en\u00fd a\u00a0kvalifikovan\u00fd, m\u00e1 znalost va\u0161eho odv\u011btv\u00ed a&nbsp;terminologie a&nbsp;respektuje kulturn\u00ed zvyklosti a&nbsp;etiketu obou stran. D\u00edky tomu m\u016f\u017eete v\u00e9st hladkou a&nbsp;efektivn\u00ed konverzaci, kter\u00e1 v\u00e1m umo\u017en\u00ed nav\u00e1zat d\u016fv\u011bru, porozum\u011bt pot\u0159eb\u00e1m a&nbsp;o\u010dek\u00e1v\u00e1n\u00edm va\u0161eho z\u00e1kazn\u00edka a\u00a0nab\u00eddnout mu optim\u00e1ln\u00ed \u0159e\u0161en\u00ed. Na konci jedn\u00e1n\u00ed si vym\u011bn\u00edte vizitky a&nbsp;dohodnete se na dal\u0161\u00edch kroc\u00edch spolupr\u00e1ce.<\/p>\n<p>Nyn\u00ed si p\u0159edstavte opa\u010dn\u00fd sc\u00e9n\u00e1\u0159, kdy nem\u00e1te k&nbsp;dispozici tlumo\u010dn\u00edka ani neovl\u00e1d\u00e1te jazyk va\u0161eho z\u00e1kazn\u00edka. Mus\u00edte se spol\u00e9hat na gesta, obr\u00e1zky nebo automatick\u00e9 p\u0159ekladov\u00e9 aplikace, kter\u00e9 mohou \u010dasto poskytovat nep\u0159esn\u00e9 nebo zav\u00e1d\u011bj\u00edc\u00ed v\u00fdsledky. Va\u0161e slova a&nbsp;ot\u00e1zky mohou b\u00fdt nepochopeny, zkomoleny nebo ignorov\u00e1ny. Va\u0161e prezentace produktu m\u016f\u017ee p\u016fsobit amat\u00e9rsky, nejasn\u011b nebo nezaj\u00edmav\u011b. Va\u0161e marketingov\u00e9 materi\u00e1ly nebo webov\u00e9 str\u00e1nky mohou obsahovat chyby, nevhodn\u00e9 obraty, nebo dokonce ur\u00e1\u017eky. Va\u0161e obchodn\u00ed jedn\u00e1n\u00ed se m\u016f\u017ee prom\u011bnit ve frustruj\u00edc\u00ed a\u00a0neproduktivn\u00ed z\u00e1\u017eitek, kter\u00fd v\u00e1s m\u016f\u017ee st\u00e1t ztr\u00e1tu z\u00e1kazn\u00edka, po\u0161kozen\u00ed reputace, nebo dokonce zp\u016fsobit pr\u00e1vn\u00ed probl\u00e9my.<\/p>\n<p><strong><em>Tyto dva sc\u00e9n\u00e1\u0159e ilustruj\u00ed, jak v\u00fdrazn\u011b mohou jazykov\u00e9 slu\u017eby ovlivnit v\u00fdsledek va\u0161ich obchodn\u00edch veletrh\u016f.<\/em><\/strong><\/p>\n<div class=\"columns columns-2\" data-columns=\"2\">\n<div class=\"column column-1\">\n<h3>Profesion\u00e1ln\u00ed tlumo\u010den\u00ed v\u00e1m m\u016f\u017ee pomoci<\/h3>\n<ul>\n<li><strong>p\u0159ekonat <\/strong>jazykovou a&nbsp;kulturn\u00ed bari\u00e9ru mezi v\u00e1mi a&nbsp;va\u0161imi potenci\u00e1ln\u00edmi klienty a\u00a0partnery;<\/li>\n<li><strong>vytvo\u0159it <\/strong>prvn\u00ed dojem, kter\u00fd ukazuje va\u0161i profesionalitu, kvalitu a&nbsp;respekt;<\/li>\n<li><strong>komunikovat <\/strong>va\u0161e poselstv\u00ed, hodnoty a&nbsp;nab\u00eddku jednozna\u010dn\u011b a&nbsp;p\u0159esv\u011bd\u010div\u011b;<\/li>\n<li><strong>porozum\u011bt <\/strong>pot\u0159eb\u00e1m, o\u010dek\u00e1v\u00e1n\u00edm a&nbsp;z\u00e1jm\u016fm va\u0161ich z\u00e1kazn\u00edk\u016f a&nbsp;dodavatel\u016f;<\/li>\n<li><strong>vybudovat <\/strong>d\u016fv\u011bru, vztahy a&nbsp;loajalitu s&nbsp;va\u0161imi obchodn\u00edmi partnery;<\/li>\n<li><strong>zv\u00fd\u0161it <\/strong>va\u0161i konkurenceschopnost, viditelnost a&nbsp;presti\u017e na trhu;<\/li>\n<li><strong>roz\u0161\u00ed\u0159it <\/strong>v\u00e1\u0161 dosah, tr\u017eby a&nbsp;ziskovost<\/li>\n<\/ul>\n<\/div>\n<div class=\"column column-2\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-74355\" src=\"https:\/\/skrivanek.cz\/wp-content\/uploads\/2025\/02\/tlumoceni-veletrh.jpg\" alt=\"tlumo\u010den\u00ed na veletrhu\" width=\"330\" height=\"257\" data-wp-editing=\"1\" \/><\/p>\n<\/div>\n<\/div>\n<h3>\u00a0<\/h3>\n<h3>R\u016fzn\u00e9 typy jazykov\u00fdch slu\u017eeb nab\u00edzen\u00fdch na veletrz\u00edch<\/h3>\n<p>Jazykov\u00e9 slu\u017eby se daj\u00ed rozd\u011blit do t\u0159\u00ed hlavn\u00edch kategori\u00ed: p\u0159eklad, tlumo\u010den\u00ed a\u00a0vzd\u011bl\u00e1v\u00e1n\u00ed. Ka\u017ed\u00e1 z&nbsp;nich m\u00e1 sv\u00e9 specifick\u00e9 vlastnosti, v\u00fdhody a&nbsp;nev\u00fdhody a&nbsp;je vhodn\u00e1 pro r\u016fzn\u00e9 situace a&nbsp;pot\u0159eby.<\/p>\n<p><a href=\"https:\/\/skrivanek.cz\/cz\/preklady\/\">P\u0159eklad<\/a> je proces, kdy se p\u00edsemn\u00fd text p\u0159ev\u00e1d\u00ed z&nbsp;jednoho jazyka do druh\u00e9ho. P\u0159eklad je u\u017eite\u010dn\u00fd pro p\u0159\u00edpravu va\u0161ich marketingov\u00fdch materi\u00e1l\u016f a&nbsp;webov\u00fdch str\u00e1nek do c\u00edlov\u00e9ho jazyka. To znamen\u00e1, \u017ee byste m\u011bli zajistit, aby va\u0161e bro\u017eury, let\u00e1ky, katalogy, vizitky, propaga\u010dn\u00ed d\u00e1rky, videa, prezentace, formul\u00e1\u0159e, dotazn\u00edky a&nbsp;dal\u0161\u00ed materi\u00e1ly byly p\u0159elo\u017eeny profesion\u00e1ln\u00edm p\u0159ekladatelem, kter\u00fd m\u00e1 znalost va\u0161eho odv\u011btv\u00ed a\u00a0terminologie, nikoli spol\u00e9hat na automatick\u00e9 p\u0159ekladov\u00e9 n\u00e1stroje, kter\u00e9 mohou generovat nep\u0159esn\u00e9, nevhodn\u00e9, \u010di&nbsp;dokonce p\u0159\u00edmo sm\u011b\u0161n\u00e9 v\u00fdsledky. P\u0159eklad va\u0161ich webov\u00fdch str\u00e1nek je tak\u00e9 d\u016fle\u017eit\u00fd, proto\u017ee mnoho va\u0161ich n\u00e1v\u0161t\u011bvn\u00edk\u016f si bude cht\u00edt prohl\u00e9dnout va\u0161e online informace p\u0159ed, b\u011bhem nebo po&nbsp;veletrhu, a&nbsp;pokud jim nenab\u00eddnete mo\u017enost \u010d\u00edst&nbsp;je v&nbsp;jejich jazyce, m\u016f\u017eete je odradit nebo ztratit. P\u0159eklad by m\u011bl b\u00fdt nejen gramaticky spr\u00e1vn\u00fd, ale tak\u00e9 kulturn\u011b citliv\u00fd a&nbsp;stylisticky adekv\u00e1tn\u00ed. Jin\u00fdmi slovy v\u00e1\u0161 obsah by m\u011bl b\u00fdt lokalizovan\u00fd tak, aby efektivn\u011b oslovil va\u0161e c\u00edlov\u00e9 publikum.<\/p>\n<p><a href=\"https:\/\/skrivanek.cz\/cz\/tlumoceni\/\">Tlumo\u010den\u00ed<\/a> je proces, kdy se mluven\u00e1 \u0159e\u010d p\u0159ev\u00e1d\u00ed z&nbsp;jednoho jazyka do druh\u00e9ho. Tlumo\u010den\u00ed je nezbytn\u00e9 pro komunikaci s&nbsp;va\u0161imi n\u00e1v\u0161t\u011bvn\u00edky na st\u00e1nku, v&nbsp;konferen\u010dn\u00edch s\u00e1lech nebo v&nbsp;jin\u00fdch prostor\u00e1ch, kde prob\u00edhaj\u00ed obchodn\u00ed jedn\u00e1n\u00ed, prezentace, workshopy nebo semin\u00e1\u0159e. Tlumo\u010den\u00ed lze prov\u00e1d\u011bt r\u016fzn\u00fdmi zp\u016fsoby, nap\u0159\u00edklad simult\u00e1nn\u011b (kdy tlumo\u010dn\u00edk p\u0159ekl\u00e1d\u00e1 sou\u010dasn\u011b s&nbsp;mluv\u010d\u00edm) nebo konsekutivn\u011b (kdy tlumo\u010dn\u00edk p\u0159ekl\u00e1d\u00e1 po&nbsp;kr\u00e1tk\u00fdch \u00fasec\u00edch \u0159e\u010di). Tlumo\u010den\u00ed vy\u017eaduje velkou pozornost, pam\u011b\u0165, rychlost a&nbsp;flexibilitu, a&nbsp;proto byste m\u011bli v\u017edy naj\u00edmat profesion\u00e1ln\u00edho tlumo\u010dn\u00edka, kter\u00fd m\u00e1 zku\u0161enosti s&nbsp;obchodn\u00edm prost\u0159ed\u00edm, znalost va\u0161eho odv\u011btv\u00ed a&nbsp;terminologie a\u00a0schopnost zachovat d\u016fv\u011brnost, neutralitu a&nbsp;etiku. Tlumo\u010den\u00ed by m\u011blo b\u00fdt nejen p\u0159esn\u00e9, ale tak\u00e9 plynul\u00e9, srozumiteln\u00e9 a&nbsp;anga\u017eovan\u00e9.<\/p>\n<p><a href=\"https:\/\/skrivanek.cz\/cz\/jazykova-skola\/\">Vzd\u011bl\u00e1v\u00e1n\u00ed<\/a> je proces, p\u0159i&nbsp;kter\u00e9m se u\u010d\u00edte nov\u00fd ciz\u00ed jazyk a&nbsp;z\u00e1rove\u0148 o&nbsp;kultu\u0159e dan\u00e9 zem\u011b. Vzd\u011bl\u00e1v\u00e1n\u00ed je u\u017eite\u010dn\u00e9 pro p\u0159\u00edpravu va\u0161ich zam\u011bstnanc\u016f a&nbsp;vystavovatel\u016f na komunikaci s&nbsp;mezin\u00e1rodn\u00edmi klienty a&nbsp;partnery, a&nbsp;to jak na osobn\u00ed, tak na profesion\u00e1ln\u00ed \u00farovni. To znamen\u00e1, \u017ee byste m\u011bli poskytnout sv\u00fdm t\u00fdm\u016fm mo\u017enost absolvovat \u00a0 ciz\u00edch jazyk\u016f, kter\u00e9 jim pomohou zvl\u00e1dnout z\u00e1kladn\u00ed fr\u00e1ze, slovn\u00ed z\u00e1sobu a&nbsp;gramatiku, kter\u00e9 budou na veletrhu pot\u0159ebovat. Na\u0161e jazykov\u00e1 \u0161kola nab\u00edz\u00ed tak\u00e9 intenzivn\u00ed kurzy, je\u017e umo\u017en\u00ed efektivn\u00ed p\u0159\u00edpravu. Tak\u00e9 byste m\u011bli sezn\u00e1mit sv\u00e9 t\u00fdmy s&nbsp;kulturn\u00edmi rozd\u00edly, etiketou, zdvo\u0159ilost\u00ed a&nbsp;zvyklostmi, kter\u00e9 mohou ovlivnit jejich interakci s&nbsp;va\u0161imi n\u00e1v\u0161t\u011bvn\u00edky. Vzd\u011bl\u00e1v\u00e1n\u00ed by m\u011blo b\u00fdt p\u0159itom nejen informativn\u00ed, ale tak\u00e9 z\u00e1bavn\u00e9, interaktivn\u00ed a&nbsp;motivuj\u00edc\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p>Jazykov\u00e9 slu\u017eby jsou nezbytn\u00e9 pro efektivn\u00ed komunikaci na obchodn\u00edch veletrz\u00edch, kde se setk\u00e1v\u00e1te s&nbsp;mezin\u00e1rodn\u00edmi n\u00e1v\u0161t\u011bvn\u00edky z&nbsp;r\u016fzn\u00fdch zem\u00ed a&nbsp;odv\u011btv\u00ed. Jazykov\u00e9 slu\u017eby v\u00e1m mohou pomoci p\u0159ekonat jazykovou a&nbsp;kulturn\u00ed bari\u00e9ru, p\u0159edstavit va\u0161i nab\u00eddku jasn\u00fdm a&nbsp;p\u0159esv\u011bd\u010div\u00fdm zp\u016fsobem, porozum\u011bt pot\u0159eb\u00e1m a&nbsp;o\u010dek\u00e1v\u00e1n\u00edm va\u0161ich z\u00e1kazn\u00edk\u016f a&nbsp;dodavatel\u016f, vybudovat d\u016fv\u011bru, vztahy a&nbsp;loajalitu s&nbsp;va\u0161imi obchodn\u00edmi partnery, zv\u00fd\u0161it va\u0161i konkurenceschopnost, viditelnost a&nbsp;presti\u017e na trhu a&nbsp;roz\u0161\u00ed\u0159it va\u0161i p\u016fsobnost, tr\u017eby a&nbsp;ziskovost.<\/p>\n<p>Jako firma, kter\u00e1 se specializuje na poskytov\u00e1n\u00ed jazykov\u00fdch slu\u017eeb pro obchodn\u00ed veletrhy, jsme p\u0159ipraveni v\u00e1m pomoci s&nbsp;va\u0161imi jazykov\u00fdmi pot\u0159ebami. M\u016f\u017eeme v\u00e1m nab\u00eddnout \u0161irokou \u0161k\u00e1lu slu\u017eeb, jako je p\u0159eklad marketingov\u00fdch materi\u00e1l\u016f a&nbsp;webov\u00fdch str\u00e1nek, tlumo\u010den\u00ed p\u0159i&nbsp;obchodn\u00edch jedn\u00e1n\u00edch a&nbsp;prezentac\u00edch \u010di&nbsp;p\u0159\u00edprava va\u0161ich t\u00fdm\u016f na komunikaci s&nbsp;mezin\u00e1rodn\u00edmi hosty. Na\u0161e slu\u017eby jsou kvalitn\u00ed, cenov\u011b dostupn\u00e9 a\u00a0flexibiln\u00ed. M\u00e1me zku\u0161enosti s&nbsp;r\u016fzn\u00fdmi odv\u011btv\u00edmi a&nbsp;jazyky a&nbsp;respektujeme va\u0161e po\u017eadavky a&nbsp;preference.<\/p>\n<p>Pokud chcete zjistit v\u00edce o&nbsp;tom, co m\u016f\u017eeme ud\u011blat pro v\u00e1\u0161 obchodn\u00ed \u00fasp\u011bch na veletrz\u00edch, nev\u00e1hejte n\u00e1s kontaktovat. R\u00e1di v\u00e1m poskytneme bezplatnou konzultaci a\u00a0nab\u00eddku.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak jazykov\u00e9 slu\u017eby na obchodn\u00edch veletrz\u00edch mohou rozhodnout o&nbsp;\u00fasp\u011bchu va\u0161\u00ed spole\u010dnosti Obchodn\u00ed veletrhy jsou jednou z&nbsp;nej\u00fa\u010dinn\u011bj\u0161\u00edch forem marketingu a&nbsp;propagace va\u0161ich produkt\u016f a&nbsp;slu\u017eeb. Na t\u011bchto akc\u00edch m\u016f\u017eete nav\u00e1zat kontakt s&nbsp;potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky, dodavateli a&nbsp;partnery z&nbsp;r\u016fzn\u00fdch zem\u00ed a&nbsp;odv\u011btv\u00ed. M\u016f\u017eete tak\u00e9 p\u0159edv\u00e9st sv\u00e9 novinky, sledovat konkurenci a&nbsp;sb\u00edrat zp\u011btnou vazbu. Ale co kdy\u017e se setk\u00e1te s&nbsp;n\u00e1v\u0161t\u011bvn\u00edkem, kter\u00fd nemluv\u00ed va\u0161\u00edm jazykem? [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":74341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-74340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/74340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/comments?post=74340"}],"version-history":[{"count":3,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/74340\/revisions"}],"predecessor-version":[{"id":74377,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/74340\/revisions\/74377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media\/74341"}],"wp:attachment":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media?parent=74340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/categories?post=74340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/tags?post=74340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}