{"id":77621,"date":"2025-08-14T07:30:42","date_gmt":"2025-08-14T05:30:42","guid":{"rendered":"https:\/\/skrivanek.cz\/?p=77621"},"modified":"2025-08-08T14:35:05","modified_gmt":"2025-08-08T12:35:05","slug":"preklady-ppc-kampani-jak-profesionalne-lokalizovat-placenou-reklamu-pro-zahranicni-trhy","status":"publish","type":"post","link":"https:\/\/skrivanek.cz\/cz\/blog\/preklady-ppc-kampani-jak-profesionalne-lokalizovat-placenou-reklamu-pro-zahranicni-trhy\/","title":{"rendered":"P\u0159eklady PPC kampan\u00ed: Jak profesion\u00e1ln\u011b lokalizovat placenou reklamu pro zahrani\u010dn\u00ed trhy"},"content":{"rendered":"<p>Placen\u00e1 reklama ve vyhled\u00e1va\u010d\u00edch a&nbsp;na soci\u00e1ln\u00edch s\u00edt\u00edch pat\u0159\u00ed mezi nejrychlej\u0161\u00ed zp\u016fsoby, jak oslovit nov\u00e9 z\u00e1kazn\u00edky. Pokud pl\u00e1nujete expanzi na zahrani\u010dn\u00ed trhy, spr\u00e1vn\u011b lokalizovan\u00e9 PPC kampan\u011b v\u00e1m mohou v\u00fdrazn\u011b zjednodu\u0161it vstup a&nbsp;zv\u00fd\u0161it n\u00e1vratnost investic.<\/p>\n<p>\u00dasp\u011b\u0161n\u00e9 kampan\u011b v\u0161ak vy\u017eaduj\u00ed v\u00edc ne\u017e jen p\u0159eklad text\u016f. Aby reklamy skute\u010dn\u011b fungovaly v&nbsp;jin\u00e9m jazyce, mus\u00ed b\u00fdt p\u0159izp\u016fsobeny jazykov\u011b, kulturn\u011b i&nbsp;technicky \u2013 od v\u00fdb\u011bru kl\u00ed\u010dov\u00fdch slov p\u0159es styl komunikace a\u017e po&nbsp;lokalizaci c\u00edlen\u00ed a&nbsp;landing pages.<\/p>\n<p>V tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na to, co <a href=\"https:\/\/skrivanek.cz\/cz\/preklady\/marketingove-preklady\/\">p\u0159eklad PPC kampan\u00ed<\/a> ve skute\u010dnosti obn\u00e1\u0161\u00ed, jak\u00e9 chyby se nej\u010dast\u011bji d\u011blaj\u00ed a&nbsp;jak kampan\u011b p\u0159ipravit tak, aby opravdu p\u0159in\u00e1\u0161ely v\u00fdsledky.<\/p>\n<h3>Co znamen\u00e1 p\u0159eklad PPC kampan\u011b?<\/h3>\n<p>P\u0159eklad PPC reklamy nen\u00ed jen p\u0159evod slov ze zdrojov\u00e9ho jazyka do c\u00edlov\u00e9ho. Jde o&nbsp;cel\u00fd proces, kter\u00fd zahrnuje:<\/p>\n<ul>\n<li><strong>p\u0159eklad a&nbsp;\u00fapravu reklamn\u00edch text\u016f<\/strong> s&nbsp;ohledem na c\u00edlovou kulturu a&nbsp;platformu (nap\u0159.&nbsp;Google, Meta, LinkedIn),<\/li>\n<li><strong>kl\u00ed\u010dov\u00e1 slova<\/strong> vybran\u00e1 podle vyhled\u00e1v\u00e1n\u00ed v&nbsp;dan\u00e9m jazyce a&nbsp;zemi,<\/li>\n<li><strong>\u00fapravu landing pages<\/strong>, aby odpov\u00eddaly jazyku, o\u010dek\u00e1v\u00e1n\u00ed i&nbsp;zvyklostem c\u00edlov\u00e9 skupiny.<\/li>\n<\/ul>\n<p>Spr\u00e1vn\u00fd p\u0159eklad kampan\u011b je ve skute\u010dnosti <strong>lokalizace cel\u00e9ho reklamn\u00edho funnelu<\/strong>.<\/p>\n<h3>Pro\u010d p\u0159eklad nesta\u010d\u00ed?<\/h3>\n<p>Doslovn\u00fd p\u0159eklad \u010dasto nefunguje z&nbsp;n\u011bkolika d\u016fvod\u016f:<\/p>\n<ul>\n<li>\ud83d\udd38 Neodpov\u00edd\u00e1 stylu c\u00edlov\u00e9ho trhu \u2013 m\u016f\u017ee p\u016fsobit nep\u0159irozen\u011b nebo neprofesion\u00e1ln\u011b.<\/li>\n<li>\ud83d\udd38 Nerespektuje technick\u00e1 omezen\u00ed \u2013 nap\u0159.&nbsp;po\u010det znak\u016f v&nbsp;Google Ads.<\/li>\n<li>\ud83d\udd38 Nep\u0159in\u00e1\u0161\u00ed v\u00fdsledky \u2013 \u0161patn\u00e1 relevance, n\u00edzk\u00e9 CTR, vysok\u00e9 CPC.<\/li>\n<li>\ud83d\udd38 Nen\u00ed slad\u011bn\u00fd s&nbsp;landing page \u2013 ztr\u00e1c\u00edte n\u00e1v\u0161t\u011bvn\u00edky u\u017e na prvn\u00edm kliknut\u00ed.<\/li>\n<\/ul>\n<h3>Co p\u0159in\u00e1\u0161\u00ed profesion\u00e1ln\u00ed lokalizace PPC kampan\u011b<\/h3>\n<p>Spr\u00e1vn\u011b lokalizovan\u00e1 reklama m\u00e1 m\u011b\u0159iteln\u00fd dopad:<\/p>\n<ul>\n<li>\u2705 <strong>Vy\u0161\u0161\u00ed m\u00edra prokliku (CTR)<\/strong> \u2013 u\u017eivatel\u00e9 reaguj\u00ed l\u00e9pe na jazykov\u011b i&nbsp;kulturn\u011b relevantn\u00ed sd\u011blen\u00ed<\/li>\n<li>\u2705 <strong>Ni\u017e\u0161\u00ed n\u00e1klady na proklik (CPC)<\/strong> \u2013 d\u00edky vy\u0161\u0161\u00edmu sk\u00f3re kvality<\/li>\n<li>\u2705 <strong>Lep\u0161\u00ed konverzn\u00ed pom\u011br<\/strong> \u2013 n\u00e1v\u0161t\u011bvn\u00edk rozum\u00ed nab\u00eddce, d\u016fv\u011b\u0159uje j\u00ed a&nbsp;reaguje<\/li>\n<li>\u2705 <strong>Siln\u011bj\u0161\u00ed zna\u010dka na nov\u00e9m trhu<\/strong> \u2013 kvalitn\u00ed komunikace posiluje image firmy<\/li>\n<\/ul>\n<h3>Odborn\u00e1 doporu\u010den\u00ed pro p\u0159eklad PPC kampan\u00ed<\/h3>\n<h5><strong>\ud83c\udfaf Znalost trhu a&nbsp;z\u00e1kazn\u00edk\u016f<\/strong><\/h5>\n<p>P\u0159ed spu\u0161t\u011bn\u00edm kampan\u011b v&nbsp;jin\u00e9m jazyce si zjist\u011bte:<\/p>\n<ul>\n<li>Jak\u00fd jazyk a&nbsp;t\u00f3n komunikace je vhodn\u00fd?<\/li>\n<li>Co u\u017eivatel\u00e9 skute\u010dn\u011b hledaj\u00ed a&nbsp;jak\u00fdm stylem?<\/li>\n<li>Jak\u00e9 jsou kulturn\u00ed nebo pr\u00e1vn\u00ed odli\u0161nosti?<\/li>\n<\/ul>\n<p>Bez t\u00e9to p\u0159\u00edpravy riskujete n\u00edzk\u00fd v\u00fdkon bez ohledu na jazykovou spr\u00e1vnost.<\/p>\n<h5><strong>\ud83d\udd0d Kl\u00ed\u010dov\u00e1 slova mus\u00ed vych\u00e1zet z&nbsp;re\u00e1ln\u00e9ho vyhled\u00e1v\u00e1n\u00ed v&nbsp;c\u00edlov\u00e9m trhu<\/strong><\/h5>\n<p>P\u0159i lokalizaci PPC kampan\u011b nesta\u010d\u00ed vz\u00edt \u010desk\u00e1 kl\u00ed\u010dov\u00e1 slova a&nbsp;doslovn\u011b je p\u0159elo\u017eit. V\u00fdsledkem mohou b\u00fdt fr\u00e1ze, kter\u00e9 jsou sice jazykov\u011b spr\u00e1vn\u00e9, ale lid\u00e9 je <strong>v dan\u00e9 zemi re\u00e1ln\u011b nepou\u017e\u00edvaj\u00ed<\/strong> \u2013 co\u017e vede ke \u0161patn\u00e9mu c\u00edlen\u00ed a&nbsp;n\u00edzk\u00e9mu v\u00fdkonu.<\/p>\n<p><strong>P\u0159\u00edklad:<\/strong><br \/>\n\u010cesk\u00fd e-shop nab\u00edz\u00ed \u201eb\u011b\u017eeck\u00e9 boty\u201c. Doslovn\u00fd p\u0159eklad do angli\u010dtiny by byl \u201erunning shoes\u201c, co\u017e je spr\u00e1vn\u011b pro americk\u00fd trh.<br \/>\nAle pokud c\u00edl\u00edte na Velkou Brit\u00e1nii, m\u00edstn\u00ed u\u017eivatel\u00e9 mnohem \u010dast\u011bji hledaj\u00ed \u201etrainers\u201c.<br \/>\nStejn\u011b tak \u201ehandbag\u201c m\u016f\u017ee b\u00fdt v&nbsp;USA b\u011b\u017en\u011b \u201epurse\u201c, zat\u00edmco v&nbsp;UK nikoliv.<\/p>\n<p>\ud83d\udc49 Proto je kl\u00ed\u010dov\u00e9 prov\u00e9st <strong>lok\u00e1ln\u00ed keyword research<\/strong> \u2013 ide\u00e1ln\u011b v&nbsp;n\u00e1stroji jako Google Ads Keyword Planner nebo Ahrefs s&nbsp;nastaven\u00edm c\u00edlov\u00e9 zem\u011b a&nbsp;jazyka.<br \/>\nDoporu\u010duje se tak\u00e9 konzultace s&nbsp;rodil\u00fdm mluv\u010d\u00edm nebo marketingov\u00fdm specialistou, kter\u00fd dan\u00fd trh dob\u0159e zn\u00e1.<\/p>\n<h5><strong>\u270d\ufe0f Transkreace m\u00edsto p\u0159ekladu<\/strong><\/h5>\n<p>Reklamn\u00ed texty maj\u00ed omezenou d\u00e9lku, mus\u00ed b\u00fdt prodejn\u00ed a&nbsp;p\u0159esv\u011bd\u010div\u00e9. \u010casto nen\u00ed mo\u017en\u00e9 je jen p\u0159elo\u017eit \u2013 je pot\u0159eba je <strong>p\u0159epsat tak, aby m\u011bly stejn\u00fd \u00fa\u010dinek<\/strong> jako origin\u00e1l.<\/p>\n<p>Nap\u0159. \u010desk\u00e9 \u201eVyzkou\u0161ejte zdarma\u201c m\u016f\u017ee m\u00edt v&nbsp;angli\u010dtin\u011b v\u00edce variant: <em>Try it for free<\/em>, <em>Start your free trial<\/em>, <em>Explore at no cost<\/em>.<\/p>\n<div class=\"columns columns-2\" data-columns=\"2\">\n<div class=\"column column-1\">\n<h5><strong>\ud83d\udda5 Lokalizovan\u00e1 landing page<\/strong><\/h5>\n<p>Vstupn\u00ed str\u00e1nka mus\u00ed odpov\u00eddat o\u010dek\u00e1v\u00e1n\u00ed u\u017eivatele:<\/p>\n<ul>\n<li>ve spr\u00e1vn\u00e9m jazyce,<\/li>\n<li>s relevantn\u00edmi benefity,<\/li>\n<li>s lokalizovan\u00fdm obsahem, m\u011bnou i&nbsp;kontaktn\u00edmi \u00fadaji.<\/li>\n<\/ul>\n<p>Nesoulad mezi jazykem reklamy a&nbsp;landing page je \u010dast\u00fd d\u016fvod n\u00edzk\u00e9ho konverzn\u00edho pom\u011bru.<\/p>\n<\/div>\n<div class=\"column column-2\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-77625\" src=\"https:\/\/skrivanek.cz\/wp-content\/uploads\/2025\/08\/preklad-ppc-kampani.jpg\" alt=\"p\u0159eklad PPC kampan\u00ed, lokalizace PPC kampan\u00ed\" width=\"512\" height=\"340\" data-wp-editing=\"1\" \/><\/p>\n<\/div>\n<\/div>\n<h5><strong>\ud83d\udee0 Struktura kampan\u00ed podle trh\u016f<\/strong><\/h5>\n<p>Ka\u017ed\u00fd jazyk a&nbsp;zem\u011b by m\u011bla m\u00edt vlastn\u00ed kampa\u0148. T\u00edm z\u00edsk\u00e1te:<\/p>\n<ul>\n<li>lep\u0161\u00ed p\u0159ehled o&nbsp;v\u00fdkonu,<\/li>\n<li>p\u0159esn\u011bj\u0161\u00ed c\u00edlen\u00ed,<\/li>\n<li>mo\u017enost samostatn\u00e9 optimalizace a&nbsp;\u0161k\u00e1lov\u00e1n\u00ed.<\/li>\n<\/ul>\n<h5><strong>\ud83d\udcca Pr\u016fb\u011b\u017en\u00e9 testov\u00e1n\u00ed a&nbsp;optimalizace<\/strong><\/h5>\n<p>Stejn\u011b jako u&nbsp;\u010desk\u00fdch kampan\u00ed, i&nbsp;zde plat\u00ed:<\/p>\n<ul>\n<li>testujte varianty text\u016f,<\/li>\n<li>sledujte v\u00fdkon podle jazykov\u00e9 verze,<\/li>\n<li>pr\u016fb\u011b\u017en\u011b vyhodnocujte a&nbsp;upravujte.<\/li>\n<\/ul>\n<h3>Pro koho je to d\u016fle\u017eit\u00e9?<\/h3>\n<p>Tato doporu\u010den\u00ed jsou z\u00e1sadn\u00ed pro:<\/p>\n<ul>\n<li><strong>marketingov\u00e9 mana\u017eery v&nbsp;exportuj\u00edc\u00edch firm\u00e1ch,<\/strong><\/li>\n<li><strong>e-commerce zna\u010dky vstupuj\u00edc\u00ed na zahrani\u010dn\u00ed trhy,<\/strong><\/li>\n<li><strong>agentury, kter\u00e9 spravuj\u00ed kampan\u011b sv\u00fdm klient\u016fm,<\/strong><\/li>\n<li><strong>B2B firmy, kter\u00e9 komunikuj\u00ed v&nbsp;mezin\u00e1rodn\u00edm prost\u0159ed\u00ed.<\/strong><\/li>\n<\/ul>\n<h3>Jak v\u00e1m m\u016f\u017ee pomoci Sk\u0159iv\u00e1nek<\/h3>\n<p>Na\u0161e agentura propojuje jazykovou expert\u00edzu s&nbsp;marketingov\u00fdm p\u0159\u00edstupem. Nab\u00edz\u00edme:<\/p>\n<ul>\n<li>p\u0159eklady reklamn\u00edch text\u016f s&nbsp;ohledem na platformy a&nbsp;konverze,<\/li>\n<li>lokalizaci kampan\u00ed do v\u00edce ne\u017e 110 jazyk\u016f,<\/li>\n<li>nativn\u00ed keyword research,<\/li>\n<li>lokalizaci landing pages,<\/li>\n<li>profesion\u00e1ln\u00ed konzultace a&nbsp;projektov\u00e9 \u0159\u00edzen\u00ed,<\/li>\n<li>ISO certifikovanou kontrolu kvality i&nbsp;zabezpe\u010den\u00ed dat.<\/li>\n<\/ul>\n<h3>Shrnut\u00ed<\/h3>\n<p>P\u0159eklady PPC kampan\u00ed nejsou rutinn\u00ed \u00fakol. Jsou to <strong>strategick\u00e9 z\u00e1sahy do v\u00fdkonu va\u0161ich reklam<\/strong>, kter\u00e9 rozhoduj\u00ed o&nbsp;\u00fasp\u011bchu na nov\u00e9m trhu.<\/p>\n<p>Chcete, aby va\u0161e kampan\u011b fungovaly i&nbsp;mimo \u010cesko?<\/p>\n<p>\ud83d\udce9 <a href=\"https:\/\/skrivanek.cz\/cz\/poptavka\/\">Ozv\u011bte se n\u00e1m<\/a> \u2013 p\u0159iprav\u00edme v\u00e1m \u0159e\u0161en\u00ed, kter\u00e9 bude d\u00e1vat smysl obchodn\u011b, jazykov\u011b i\u00a0marketingov\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Placen\u00e1 reklama ve vyhled\u00e1va\u010d\u00edch a&nbsp;na soci\u00e1ln\u00edch s\u00edt\u00edch pat\u0159\u00ed mezi nejrychlej\u0161\u00ed zp\u016fsoby, jak oslovit nov\u00e9 z\u00e1kazn\u00edky. Pokud pl\u00e1nujete expanzi na zahrani\u010dn\u00ed trhy, spr\u00e1vn\u011b lokalizovan\u00e9 PPC kampan\u011b v\u00e1m mohou v\u00fdrazn\u011b zjednodu\u0161it vstup a&nbsp;zv\u00fd\u0161it n\u00e1vratnost investic. \u00dasp\u011b\u0161n\u00e9 kampan\u011b v\u0161ak vy\u017eaduj\u00ed v\u00edc ne\u017e jen p\u0159eklad text\u016f. Aby reklamy skute\u010dn\u011b fungovaly v&nbsp;jin\u00e9m jazyce, mus\u00ed b\u00fdt p\u0159izp\u016fsobeny jazykov\u011b, kulturn\u011b i&nbsp;technicky \u2013 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":77622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-77621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/77621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/comments?post=77621"}],"version-history":[{"count":3,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/77621\/revisions"}],"predecessor-version":[{"id":77635,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/77621\/revisions\/77635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media\/77622"}],"wp:attachment":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media?parent=77621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/categories?post=77621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/tags?post=77621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}