{"id":78889,"date":"2025-11-18T07:32:08","date_gmt":"2025-11-18T06:32:08","guid":{"rendered":"https:\/\/skrivanek.cz\/?p=78889"},"modified":"2025-12-03T14:46:11","modified_gmt":"2025-12-03T13:46:11","slug":"marketingove-preklady-pro-svetovy-design","status":"publish","type":"post","link":"https:\/\/skrivanek.cz\/cz\/blog\/marketingove-preklady-pro-svetovy-design\/","title":{"rendered":"Marketingov\u00e9 p\u0159eklady pro sv\u011btov\u00fd design"},"content":{"rendered":"<p data-start=\"616\" data-end=\"699\"><strong data-start=\"616\" data-end=\"699\">P\u0159\u00edpadov\u00e1 studie: dlouhodob\u00e1 jazykov\u00e1 podpora pro v\u00fdrobce designov\u00fdch materi\u00e1l\u016f<\/strong><\/p>\n<h3 data-start=\"701\" data-end=\"722\">V\u00fdchoz\u00ed situace<\/h3>\n<p data-start=\"723\" data-end=\"1124\">Klient z&nbsp;oblasti interi\u00e9rov\u00e9ho designu pat\u0159\u00ed mezi p\u0159edn\u00ed evropsk\u00e9 v\u00fdrobce pr\u00e9miov\u00fdch povrchov\u00fdch materi\u00e1l\u016f. Jeho produkty se uplat\u0148uj\u00ed v&nbsp;kuchyn\u00edch, koupeln\u00e1ch i&nbsp;komer\u010dn\u00edch interi\u00e9rech po&nbsp;cel\u00e9m sv\u011bt\u011b.<br data-start=\"922\" data-end=\"925\" \/><br \/>\nP\u0159i&nbsp;expanzi na zahrani\u010dn\u00ed trhy pot\u0159eboval spolehliv\u00e9ho jazykov\u00e9ho partnera, kter\u00fd zajist\u00ed p\u0159eklady marketingov\u00fdch a&nbsp;produktov\u00fdch text\u016f se zachov\u00e1n\u00edm estetick\u00e9ho stylu zna\u010dky i&nbsp;odborn\u00e9 terminologie.<\/p>\n<p data-start=\"1126\" data-end=\"1304\">Spolupr\u00e1ce za\u010dala ji\u017e v&nbsp;roce <strong data-start=\"1155\" data-end=\"1163\">2007<\/strong> a&nbsp;postupn\u011b se rozrostla v&nbsp;dlouhodob\u00e9 partnerstv\u00ed, kter\u00e9 zahrnuje pravideln\u00e9 p\u0159eklady do <strong data-start=\"1252\" data-end=\"1301\"><a href=\"https:\/\/skrivanek.cz\/cz\/preklady\/preklady-polstina\/\">pol\u0161tiny<\/a>, <a href=\"https:\/\/skrivanek.cz\/cz\/preklady\/preklady-francouzstina\/\">francouz\u0161tiny<\/a> a&nbsp;americk\u00e9 angli\u010dtiny<\/strong>.<\/p>\n<h3 data-start=\"1306\" data-end=\"1335\">Typy p\u0159eklad\u016f a&nbsp;form\u00e1ty<\/h3>\n<p data-start=\"1336\" data-end=\"1400\">Pro klienta zaji\u0161\u0165ujeme p\u0159eklady r\u016fzn\u00fdch druh\u016f text\u016f, zejm\u00e9na:<\/p>\n<ul data-start=\"1401\" data-end=\"1564\">\n<li data-start=\"1401\" data-end=\"1472\">\n<p data-start=\"1403\" data-end=\"1472\"><a href=\"https:\/\/skrivanek.cz\/cz\/preklady\/marketingove-preklady\/\">marketingov\u00e9 materi\u00e1ly<\/a> (bro\u017eury, webov\u00e9 texty, newslettery, blogy),<\/p>\n<\/li>\n<li data-start=\"1473\" data-end=\"1506\">\n<p data-start=\"1475\" data-end=\"1506\">produktov\u00e9 popisy a&nbsp;katalogy,<\/p>\n<\/li>\n<li data-start=\"1507\" data-end=\"1564\">\n<p data-start=\"1509\" data-end=\"1564\">\u010dl\u00e1nky o&nbsp;trendech a&nbsp;inspiraci v&nbsp;interi\u00e9rov\u00e9m designu.<\/p>\n<\/li>\n<\/ul>\n<p>Dokumenty jsou obvykle dod\u00e1v\u00e1ny ve form\u00e1tech <strong>DOCX<\/strong> a\u00a0<strong>PPTX<\/strong>, p\u0159i\u010dem\u017e je nutn\u00e9 zachovat vizu\u00e1ln\u00ed konzistenci a\u00a0spr\u00e1vn\u00e9 form\u00e1tov\u00e1n\u00ed textu.<\/p>\n<h3 data-start=\"1707\" data-end=\"1718\">V\u00fdzva<\/h3>\n<p data-start=\"1719\" data-end=\"1883\">Spolupr\u00e1ce s&nbsp;v\u00fdrobcem, kter\u00fd p\u016fsob\u00ed ve v\u00edce ne\u017e des\u00edtce zem\u00ed, p\u0159in\u00e1\u0161\u00ed n\u00e1ro\u010dn\u00e9 po\u017eadavky na koordinaci, terminologii i&nbsp;\u010dasov\u00e9 pl\u00e1nov\u00e1n\u00ed.<br data-start=\"1854\" data-end=\"1857\" \/><br \/>\nHlavn\u00ed v\u00fdzvy zahrnovaly:<\/p>\n<ul data-start=\"1884\" data-end=\"2151\">\n<li data-start=\"1884\" data-end=\"1934\">\n<p data-start=\"1886\" data-end=\"1934\">nejednozna\u010dn\u00e9 jazykov\u00e9 zad\u00e1n\u00ed u&nbsp;\u010d\u00e1sti zak\u00e1zek,<\/p>\n<\/li>\n<li data-start=\"1935\" data-end=\"2003\">\n<p data-start=\"1937\" data-end=\"2003\">nutnost zachovat jednotnou terminologii a&nbsp;t\u00f3n komunikace zna\u010dky,<\/p>\n<\/li>\n<li data-start=\"2004\" data-end=\"2050\">\n<p data-start=\"2006\" data-end=\"2050\">\u010dast\u00e9 urgentn\u00ed zak\u00e1zky s&nbsp;kr\u00e1tk\u00fdmi term\u00edny,<\/p>\n<\/li>\n<li data-start=\"2051\" data-end=\"2151\">\n<p data-start=\"2053\" data-end=\"2151\">precizn\u00ed zpracov\u00e1n\u00ed v\u00edcejazy\u010dn\u00fdch form\u00e1t\u016f, p\u0159edev\u0161\u00edm <strong data-start=\"2106\" data-end=\"2114\">PPTX<\/strong>, p\u0159i&nbsp;zachov\u00e1n\u00ed vizu\u00e1ln\u00ed integrity.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2153\" data-end=\"2165\">\u0158e\u0161en\u00ed<\/h3>\n<p data-start=\"2166\" data-end=\"2260\">Abychom dos\u00e1hli maxim\u00e1ln\u00ed efektivity, nastavili jsme <strong data-start=\"2219\" data-end=\"2257\">jasn\u011b definovan\u00fd proces zpracov\u00e1n\u00ed<\/strong>:<\/p>\n<p data-start=\"2262\" data-end=\"2528\"><strong data-start=\"2262\" data-end=\"2283\">1. Zad\u00e1n\u00ed zak\u00e1zky<\/strong><br data-start=\"2283\" data-end=\"2286\" \/><br \/>\nZak\u00e1zky p\u0159ich\u00e1zej\u00ed od dvou hlavn\u00edch kontaktn\u00edch osob. Pokud nen\u00ed uvedena c\u00edlov\u00e1 jazykov\u00e1 kombinace, pou\u017e\u00edv\u00e1me intern\u00ed pravidlo\u00a0\u2013 v\u00fdchoz\u00edm jazykem je pol\u0161tina. V\u00a0ostatn\u00edch p\u0159\u00edpadech prov\u00e1d\u00edme ov\u011b\u0159en\u00ed s\u00a0klientem je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm p\u0159ekladu.<\/p>\n<p data-start=\"2530\" data-end=\"2896\"><strong data-start=\"2530\" data-end=\"2544\">2. P\u0159eklad<\/strong><br data-start=\"2544\" data-end=\"2547\" \/><br \/>\nZak\u00e1zky jsou prioritn\u011b sv\u011b\u0159ov\u00e1ny <strong data-start=\"2580\" data-end=\"2661\">st\u00e1l\u00e9 p\u0159ekladatelce se smluvn\u00ed sazbou a&nbsp;hlubokou znalost\u00ed terminologie zna\u010dky<\/strong>. V&nbsp;p\u0159\u00edpad\u011b jej\u00ed nep\u0159\u00edtomnosti jedn\u00e1me s&nbsp;klientem o&nbsp;mo\u017enosti \u00fapravy term\u00ednu nebo zaji\u0161\u0165ujeme n\u00e1hradu jinou zku\u0161enou p\u0159ekladatelkou se specializac\u00ed na marketing a&nbsp;um\u011bleck\u00e9 texty. T\u00edm zaru\u010dujeme kontinuitu a&nbsp;zachov\u00e1n\u00ed stylu komunikace.<\/p>\n<p data-start=\"2898\" data-end=\"3172\"><strong data-start=\"2898\" data-end=\"2917\">3. Terminologie<\/strong><br data-start=\"2917\" data-end=\"2920\" \/><br \/>\nKlient m\u00e1 vlastn\u00ed terminologick\u00e9 preference, kter\u00e9 jsou sd\u00edleny s\u00a0t\u00fdmem p\u0159ekladatel\u016f. Pokud p\u0159ekl\u00e1d\u00e1 hlavn\u00ed p\u0159ekladatelka, nen\u00ed t\u0159eba zas\u00edlat glos\u00e1\u0159, nebo\u0165 terminologii dokonale ovl\u00e1d\u00e1. U\u00a0nov\u00fdch spolupracovn\u00edk\u016f je slovn\u00ed\u010dek v\u017edy sou\u010d\u00e1st\u00ed zad\u00e1n\u00ed.<\/p>\n<p data-start=\"3174\" data-end=\"3507\"><strong data-start=\"3174\" data-end=\"3197\">4. Slevov\u00e1 politika<\/strong><br data-start=\"3197\" data-end=\"3200\" \/><br \/>\nPro dlouhodob\u00e9 projekty uplat\u0148ujeme <strong>speci\u00e1ln\u00ed slevy<\/strong> a&nbsp;<strong data-start=\"3258\" data-end=\"3287\">\u00a0zv\u00fdhodn\u011bn\u00ed<\/strong>, p\u0159edev\u0161\u00edm u&nbsp;p\u0159eklad\u016f do pol\u0161tiny. U&nbsp;francouz\u0161tiny zohled\u0148ujeme vy\u0161\u0161\u00ed n\u00e1klady dodavatel\u016f, aby bylo zachov\u00e1no f\u00e9rov\u00e9 ocen\u011bn\u00ed i&nbsp;kvalita v\u00fdstupu. Tento syst\u00e9m zaji\u0161\u0165uje transparentnost a&nbsp;n\u00e1kladovou efektivitu spolupr\u00e1ce.<\/p>\n<p data-start=\"3509\" data-end=\"3728\"><strong data-start=\"3509\" data-end=\"3532\">5. Urgentn\u00ed zak\u00e1zky<\/strong><br data-start=\"3532\" data-end=\"3535\" \/><br \/>\nKlient \u010dasto zad\u00e1v\u00e1 expresn\u00ed projekty s&nbsp;kr\u00e1tkou dobou dod\u00e1n\u00ed. D\u00edky flexibiln\u00edmu pl\u00e1nov\u00e1n\u00ed kapacit a&nbsp;prioritizaci zak\u00e1zek dok\u00e1\u017eeme i&nbsp;v&nbsp;t\u011bchto situac\u00edch garantovat v\u010dasn\u00e9 a&nbsp;kvalitn\u00ed zpracov\u00e1n\u00ed.<\/p>\n<p data-start=\"3730\" data-end=\"3933\">Sou\u010d\u00e1st\u00ed \u0159e\u0161en\u00ed je i&nbsp;<strong data-start=\"3751\" data-end=\"3782\">nastaven\u00fd faktura\u010dn\u00ed proces<\/strong> \u2013 faktury jsou zas\u00edl\u00e1ny na dedikovanou e-mailovou adresu, ve zvolen\u00e9 m\u011bn\u011b (EUR), s&nbsp;30denn\u00ed splatnost\u00ed a&nbsp;p\u0159esn\u011b definovan\u00fdm k\u00f3dem objedn\u00e1vky klienta.<\/p>\n<h3 data-start=\"3935\" data-end=\"3949\">V\u00fdsledek<\/h3>\n<p data-start=\"3950\" data-end=\"4273\">D\u00edky jasn\u011b ur\u010den\u00fdm postup\u016fm a\u00a0stabiln\u00edmu t\u00fdmu p\u0159ekladatel\u016f se poda\u0159ilo vybudovat dlouhodob\u00e9 partnerstv\u00ed zalo\u017een\u00e9 na <strong>d\u016fv\u011b\u0159e, efektivit\u011b a\u00a0vysok\u00e9 kvalit\u011b v\u00fdstup\u016f<\/strong>.<br data-start=\"4118\" data-end=\"4121\" \/><br \/>\nKlient oce\u0148uje na\u0161i schopnost dodr\u017eet term\u00edny, pru\u017en\u011b reagovat na zm\u011bny v&nbsp;rozsahu zak\u00e1zek a&nbsp;udr\u017eet jednotn\u00fd styl i&nbsp;u&nbsp;rozs\u00e1hl\u00fdch v\u00edcejazy\u010dn\u00fdch kampan\u00ed.<\/p>\n<p data-start=\"4275\" data-end=\"4522\">\u2705 Dlouhodob\u00e1 spolupr\u00e1ce od roku 2007<br data-start=\"4311\" data-end=\"4314\" \/><br \/>\n\u2705 P\u0159esnost a&nbsp;konzistence v&nbsp;marketingov\u00fdch p\u0159ekladech<br data-start=\"4366\" data-end=\"4369\" \/><br \/>\n\u2705 Efektivn\u00ed syst\u00e9m slev a&nbsp;transparentn\u00ed komunikace<br data-start=\"4419\" data-end=\"4422\" \/><br \/>\n\u2705 Flexibiln\u00ed reakce na urgentn\u00ed po\u017eadavky<br data-start=\"4463\" data-end=\"4466\" \/><br \/>\n\u2705 Stabiln\u00ed t\u00fdm p\u0159ekladatel\u016f s&nbsp;detailn\u00ed znalost\u00ed zna\u010dky<\/p>\n<h3 data-start=\"4524\" data-end=\"4545\">Na\u0161e zhodnocen\u00ed<\/h3>\n<p>Tento projekt je p\u0159\u00edkladem toho, jak d\u016fle\u017eit\u00e9 je p\u0159i&nbsp;marketingov\u00fdch p\u0159ekladech spojit <strong>jazykovou odbornost, cit pro zna\u010dku a\u00a0efektivn\u00ed projektov\u00e9 \u0159\u00edzen\u00ed<\/strong>.<\/p>\n<p>D\u00edky pe\u010dliv\u011b nastaven\u00fdm proces\u016fm, st\u00e1l\u00e9mu t\u00fdmu a\u00a0technick\u00e9 podpo\u0159e CAT n\u00e1stroj\u016f jsme schopni dod\u00e1vat texty, kter\u00e9 p\u0159esn\u011b vystihuj\u00ed styl klienta a\u00a0z\u00e1rove\u0148 si zachov\u00e1vaj\u00ed vysok\u00fd standard kvality nap\u0159\u00ed\u010d jazyky i\u00a0form\u00e1ty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159\u00edpadov\u00e1 studie: dlouhodob\u00e1 jazykov\u00e1 podpora pro v\u00fdrobce designov\u00fdch materi\u00e1l\u016f V\u00fdchoz\u00ed situace Klient z&nbsp;oblasti interi\u00e9rov\u00e9ho designu pat\u0159\u00ed mezi p\u0159edn\u00ed evropsk\u00e9 v\u00fdrobce pr\u00e9miov\u00fdch povrchov\u00fdch materi\u00e1l\u016f. Jeho produkty se uplat\u0148uj\u00ed v&nbsp;kuchyn\u00edch, koupeln\u00e1ch i&nbsp;komer\u010dn\u00edch interi\u00e9rech po&nbsp;cel\u00e9m sv\u011bt\u011b. P\u0159i&nbsp;expanzi na zahrani\u010dn\u00ed trhy pot\u0159eboval spolehliv\u00e9ho jazykov\u00e9ho partnera, kter\u00fd zajist\u00ed p\u0159eklady marketingov\u00fdch a&nbsp;produktov\u00fdch text\u016f se zachov\u00e1n\u00edm estetick\u00e9ho stylu zna\u010dky i&nbsp;odborn\u00e9 terminologie. Spolupr\u00e1ce [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":78894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-78889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/78889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/comments?post=78889"}],"version-history":[{"count":4,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/78889\/revisions"}],"predecessor-version":[{"id":79132,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/posts\/78889\/revisions\/79132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media\/78894"}],"wp:attachment":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media?parent=78889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/categories?post=78889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/tags?post=78889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}