{"id":71444,"date":"2024-08-08T11:40:19","date_gmt":"2024-08-08T09:40:19","guid":{"rendered":"https:\/\/skrivanek.cz\/?post_type=product&#038;p=71444"},"modified":"2025-11-25T17:21:53","modified_gmt":"2025-11-25T16:21:53","slug":"workshop-sales-purchasing","status":"publish","type":"product","link":"https:\/\/skrivanek.cz\/cz\/produkt\/workshop-sales-purchasing\/","title":{"rendered":"Workshop: Sales and Purchasing (v&nbsp;angli\u010dtin\u011b)"},"content":{"rendered":"<p><span style=\"font-size: 20px;\"><strong>Zlep\u0161ete svou angli\u010dtinu a&nbsp;roz\u0161i\u0159te sv\u00e9 obchodn\u00ed dovednosti na na\u0161em dynamick\u00e9m workshopu Sales and Purchasing! P\u0159ipravte se na \u00fasp\u011b\u0161n\u00e9 prodejn\u00ed a&nbsp;n\u00e1kupn\u00ed jedn\u00e1n\u00ed, procvi\u010dte si komunikaci v&nbsp;angli\u010dtin\u011b a&nbsp;osvojte si kl\u00ed\u010dov\u00e9 dovednosti pro efektivn\u00ed vyjedn\u00e1v\u00e1n\u00ed a&nbsp;uzav\u00edr\u00e1n\u00ed obchod\u016f.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>Speci\u00e1ln\u00ed nab\u00eddka pro firemn\u00ed klienty<\/strong><\/span><br \/>\n<em>Pro na\u0161e firemn\u00ed z\u00e1kazn\u00edky nab\u00edz\u00edme zv\u00fdhodn\u011bn\u00e9 ceny p\u0159i\u00a0hromadn\u00e9m obsazen\u00ed workshopu:<\/em><\/p>\n<ul>\n<li>P\u0159i obsazen\u00ed workshopu 4 zam\u011bstnanci z\u00edsk\u00e1te\u00a0<span style=\"color: #ff0000;\"><strong>slevu 5\u00a0%<\/strong><\/span>.<\/li>\n<li>Pokud obsad\u00edte workshop 8 zam\u011bstnanci, nab\u00edz\u00edme\u00a0<span style=\"color: #ff0000;\"><strong>slevu 10\u00a0%<\/strong><\/span>!<\/li>\n<\/ul>\n<div class=\"columns columns-2\" data-columns=\"2\">\n<div class=\"column column-1\">\n<h3>Pro\u010d je workshop Sales and Purchasing d\u016fle\u017eit\u00fd?<\/h3>\n<p><strong>V dne\u0161n\u00edm dynamick\u00e9m obchodn\u00edm prost\u0159ed\u00ed<\/strong> je kl\u00ed\u010dov\u00e9, aby firmy i&nbsp;jednotlivci ovl\u00e1dali efektivn\u00ed prodejn\u00ed a&nbsp;n\u00e1kupn\u00ed strategie. Spr\u00e1vn\u011b nastaven\u00fd <strong>obchodn\u00ed proces<\/strong> m\u016f\u017ee rozhodnout o&nbsp;\u00fasp\u011bchu \u010di&nbsp;ne\u00fasp\u011bchu firmy.<\/p>\n<ul>\n<li><strong>Zm\u011bny na trhu<\/strong>: Globalizace, rostouc\u00ed konkurence a&nbsp;digitalizace m\u011bn\u00ed pravidla obchodu.<\/li>\n<li><strong>Nedostate\u010dn\u00e9 dovednosti<\/strong>: Bez znalosti vyjedn\u00e1vac\u00edch technik a&nbsp;efektivn\u00ed komunikace mohou podniky ztr\u00e1cet v\u00fdznamn\u00e9 p\u0159\u00edle\u017eitosti.<\/li>\n<li><strong>Optimalizace n\u00e1klad\u016f<\/strong>: Schopnost strategicky \u0159\u00eddit n\u00e1kupy a&nbsp;volit vhodn\u00e9 dodavatele p\u0159\u00edmo ovliv\u0148uje finan\u010dn\u00ed \u00fasp\u011b\u0161nost firem.<\/li>\n<\/ul>\n<\/div>\n<div class=\"column column-2\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-73382\" src=\"https:\/\/skrivanek.cz\/wp-content\/uploads\/2024\/08\/workshop-sales-purchasing-1-948x520.jpg\" alt=\"Workshop Sales and Purchasing - n\u00e1kup a prodej\" width=\"600\" height=\"400\" \/><\/p>\n<\/div>\n<\/div>\n<p>N\u00e1\u0161 workshop v\u00e1m poskytne praktick\u00e9 n\u00e1stroje a&nbsp;dovednosti, jak se p\u0159izp\u016fsobit t\u011bmto v\u00fdzv\u00e1m a&nbsp;z\u00edskat n\u00e1skok p\u0159ed konkurenc\u00ed.<\/p>\n<h3>Co v\u00e1s v&nbsp;kurzu \u010dek\u00e1?<\/h3>\n<div class=\"columns columns-2\" data-columns=\"2\">\n<div class=\"column column-1\">\n<ul>\n<li>\n<p><strong>Prezentace produkt\u016f a&nbsp;obchodn\u00edch nab\u00eddek<\/strong><\/p>\n<ul>\n<li>Procvi\u010den\u00ed efektivn\u00ed prezentace produkt\u016f a&nbsp;slu\u017eeb<\/li>\n<li>Osvojen\u00ed u\u017eite\u010dn\u00fdch slovn\u00edch v\u00fdraz\u016f pro obchodn\u00ed nab\u00eddky<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Obchodn\u00ed vyjedn\u00e1v\u00e1n\u00ed<\/strong><\/p>\n<ul>\n<li>Praktick\u00e9 simulace obchodn\u00edho vyjedn\u00e1v\u00e1n\u00ed<\/li>\n<li>N\u00e1cvik fr\u00e1z\u00ed a&nbsp;slovn\u00edch obrat\u016f pou\u017e\u00edvan\u00fdch p\u0159i&nbsp;\u00fasp\u011b\u0161n\u00e9m vyjedn\u00e1v\u00e1n\u00ed<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"column column-2\">\n<ul>\n<li>\n<p><strong>Perfektn\u00ed popis nab\u00edzen\u00e9ho produktu<\/strong><\/p>\n<ul>\n<li>Nau\u010d\u00edte se kl\u00ed\u010dov\u00e1 slov\u00ed\u010dka a&nbsp;fr\u00e1ze pro p\u0159esn\u00fd a&nbsp;atraktivn\u00ed popis produkt\u016f<\/li>\n<li>Tipy, jak efektivn\u011b zaujmout potenci\u00e1ln\u00ed z\u00e1kazn\u00edky<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>E-commerce a&nbsp;predictive shopping<\/strong><\/p>\n<ul>\n<li>Z\u00e1klady <strong>e-commerce<\/strong> a&nbsp;jeho specifika pro dne\u0161n\u00ed obchodn\u00ed prost\u0159ed\u00ed<\/li>\n<li>Co je <strong>predictive shopping<\/strong> a&nbsp;jak prediktivn\u00ed nakupov\u00e1n\u00ed ovliv\u0148uje modern\u00ed trhy<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><main class=\"wpa9-card-content\"><\/p>\n<div class=\"columns columns-2\" data-columns=\"2\">\n<div class=\"column column-1\">\n<h3>Jak workshop vypad\u00e1?<\/h3>\n<p><main class=\"wpa9-card-content\"><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Celkov\u00e1 d\u00e9lka kurzu: 6 hodin (4\u00a0\u00d7 90 minut). Skl\u00e1d\u00e1 se ze 4 \u010d\u00e1st\u00ed, ka\u017ed\u00e1 \u010d\u00e1st trv\u00e1 90 minut. Mezi jednotliv\u00fdmi \u010d\u00e1stmi je pauza.<\/li>\n<li>B\u011bhem 6 hodin se budete v\u011bnovat Vocabulary, Reading, Listening, Writing i\u00a0Speaking. M\u016f\u017eete se t\u011b\u0161it na\u00a0<strong>hran\u00ed rol\u00ed<\/strong>,\u00a0<strong>nacvi\u010den\u00ed re\u00e1ln\u00fdch situac\u00ed\u00a0<\/strong>jako je nap\u0159.<strong>\u00a0nacvi\u010den\u00ed souhlasu a\u00a0nesouhlasu b\u011bhem obchodn\u00edho jedn\u00e1n\u00ed<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/main><\/div>\n<div class=\"column column-2\">\n<h3>Detailn\u00ed informace workshopu:<\/h3>\n<p><strong>Den a&nbsp;\u010das:<\/strong> pond\u011bl\u00ed 17:30 \u2013 19:00<br \/>\n<strong>Term\u00edn:<\/strong> 19.\u00a001. \u2013 09.\u00a002.\u00a02026<br \/>\n<strong>Forma v\u00fduky:<\/strong>\u00a0online<br \/>\n<strong>Intenzita:\u00a0<\/strong>1 lekce t\u00fddn\u011b<br \/>\n<strong>Po\u010det lekc\u00ed:<\/strong> celkem 4 lekce (4 x 90 minut) <strong>Po\u010det \u00fa\u010dastn\u00edk\u016f:<\/strong> Workshop je skupinov\u00fd. Skupina je tvo\u0159ena minim\u00e1ln\u011b 4 studenty.<\/p>\n<\/div>\n<\/div>\n<p><\/main><main class=\"wpa9-card-content\"><main class=\"wpa9-card-content\"><\/p>\n<h3>Pro\u010d si vybrat n\u00e1\u0161 workshop?<\/h3>\n<p>Existuje mnoho kurz\u016f, ale n\u00e1\u0161 workshop Sales and Purchasing vynik\u00e1 d\u00edky:<\/p>\n<div class=\"columns columns-4\" data-columns=\"4\">\n<div class=\"column column-1\">\n<p><img decoding=\"async\" class=\"aligncenter wp-image-61775\" src=\"https:\/\/skrivanek.cz\/wp-content\/uploads\/2023\/08\/ico-puzzle.svg\" alt=\"puzzle\" width=\"50\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Praktick\u00e9 zam\u011b\u0159en\u00ed<\/strong><br \/>\n\u017d\u00e1dn\u00e1 zbyte\u010dn\u00e1 teorie. Soust\u0159ed\u00edme se na konkr\u00e9tn\u00ed p\u0159\u00edklady, praktick\u00e1 cvi\u010den\u00ed a&nbsp;p\u0159\u00edpadov\u00e9 studie z&nbsp;re\u00e1ln\u00e9ho obchodn\u00edho prost\u0159ed\u00ed.<\/p>\n<\/div>\n<div class=\"column column-2\" style=\"text-align: center;\">\n<p><img alt=\"ico-lidi\" decoding=\"async\" class=\"aligncenter wp-image-248\" src=\"https:\/\/skrivanek.cz\/wp-content\/uploads\/2021\/01\/ico-lidi.svg\" alt=\"\" width=\"40\" \/><\/p>\n<p><strong>Zku\u0161en\u00ed lekto\u0159i<\/strong><br \/>\nKurz vedou odborn\u00edci s&nbsp;dlouholetou prax\u00ed v&nbsp;oblasti prodeje a&nbsp;n\u00e1kupu, kte\u0159\u00ed znaj\u00ed aktu\u00e1ln\u00ed trendy i&nbsp;osv\u011bd\u010den\u00e9 strategie.<\/p>\n<\/div>\n<div class=\"column column-3\" style=\"text-align: center;\">\n<p><img alt=\"ico-zkusenosti\" decoding=\"async\" class=\"aligncenter wp-image-5289\" src=\"https:\/\/skrivanek.cz\/wp-content\/uploads\/2021\/03\/ico-zkusenosti.svg\" alt=\"\" width=\"40\" \/><\/p>\n<p><strong>Interaktivn\u00ed forma v\u00fduky<\/strong><br \/>\nBudete aktivn\u011b zapojeni do cvi\u010den\u00ed, simulac\u00ed a&nbsp;diskus\u00ed, abyste si nov\u00e9 dovednosti <strong>okam\u017eit\u011b osvojili<\/strong>.<\/p>\n<\/div>\n<div class=\"column column-4\">\n<p><img alt=\"ico-terc-1\" decoding=\"async\" class=\"aligncenter wp-image-61385\" src=\"https:\/\/skrivanek.cz\/wp-content\/uploads\/2023\/08\/ico-terc-1.svg\" alt=\"\" width=\"50\" \/><\/p>\n<p style=\"text-align: center;\"><strong>Individu\u00e1ln\u00ed p\u0159\u00edstup<\/strong><br \/>\nP\u0159izp\u016fsobujeme obsah workshopu pot\u0159eb\u00e1m \u00fa\u010dastn\u00edk\u016f a&nbsp;zam\u011b\u0159ujeme se na konkr\u00e9tn\u00ed v\u00fdzvy, kter\u00e9 \u0159e\u0161\u00edte ve sv\u00e9 praxi.<\/p>\n<\/div>\n<\/div>\n<h3>\u00a0<\/h3>\n<h3>Pro koho je workshop ur\u010den\u00fd?<\/h3>\n<ul>\n<li>Jste\u00a0<strong>obchodn\u00ed z\u00e1stupce, prodejce, obchodn\u00ed \u0159editel<\/strong>\u00a0nebo\u00a0<strong>n\u00e1kup\u010d\u00ed<\/strong>.<\/li>\n<li>Chcete se vylep\u0161it a\u00a0procvi\u010dit sv\u00e9\u00a0<strong>vyjedn\u00e1vac\u00ed dovednosti v\u00a0angli\u010dtin\u011b<\/strong>.<\/li>\n<li>Chcete proniknout do hloubky e-commerce.<\/li>\n<li>Kurz je vhodn\u00fd pro osoby s\u00a0\u00farovn\u00ed angli\u010dtiny alespo\u0148 B1.<\/li>\n<\/ul>\n<h3>Kdo workshop povede?<\/h3>\n<div class=\"columns columns-2\" data-columns=\"2\">\n<div class=\"column column-1\">\n<p><img alt=\"elizabeth-500x500-1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-76369\" src=\"https:\/\/skrivanek.cz\/wp-content\/uploads\/2025\/03\/elizabeth-500x500-1.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/p>\n<\/div>\n<div class=\"column column-2\">\n<h5><strong>Pichette Elizabeth Anne \u2013 lektorka<\/strong><\/h5>\n<p>I&#8217;m Liza, I&#8217;m a&nbsp;CELTA (Certificate in English Language Teaching to Adults) certified teacher with 10 years of experience. I&nbsp;have a&nbsp;communicative style that allows me to personalize lessons to keep them relevant for my students. I&nbsp;have extensive experience teaching Business English, and like to focus on work-related situations (presentations, emails, interviews) to provide maximum utility for my students.\u00a0You can ask me as many questions as you wish (especially about phrases or words you have seen outside of class). Asking questions is the best way to learn, and my communicative teaching style allows you to fully participate in the learning process. Even if you&#8217;ve struggled to be consistent in the past, we can come up with a&nbsp;plan that works best for your brain and your goals.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Jsem Liza, m\u00e1m certifikaci CELTA (Certificate in English Language Teaching to Adults) a&nbsp;v\u00edce ne\u017e 10 let praxe v&nbsp;oboru. Pou\u017e\u00edv\u00e1m komunikativn\u00ed styl v\u00fduky, kter\u00fd mi umo\u017e\u0148uje p\u0159izp\u016fsobit lekce tak, aby byly pro studenty relevantn\u00ed. M\u00e1m bohat\u00e9 zku\u0161enosti s&nbsp;v\u00fdukou obchodn\u00ed angli\u010dtiny a&nbsp;r\u00e1da se zam\u011b\u0159uji na pracovn\u00ed situace (prezentace, e-maily, pohovory), abych student\u016fm poskytla co nejv\u011bt\u0161\u00ed praktick\u00fd u\u017eitek. M\u016f\u017eete se m\u011b pt\u00e1t na cokoli \u2013 zejm\u00e9na na fr\u00e1ze nebo slova, se kter\u00fdmi jste se setkali mimo v\u00fduku. Pokl\u00e1d\u00e1n\u00ed ot\u00e1zek je ten nejlep\u0161\u00ed zp\u016fsob, jak se u\u010dit, a&nbsp;m\u016fj komunikativn\u00ed styl v\u00fduky v\u00e1m umo\u017en\u00ed pln\u011b se zapojit do procesu u\u010den\u00ed. I&nbsp;kdy\u017e jste m\u011bli v&nbsp;minulosti pot\u00ed\u017ee s&nbsp;pravidelnost\u00ed, spole\u010dn\u011b vymysl\u00edme pl\u00e1n, kter\u00fd bude vyhovovat va\u0161emu my\u0161len\u00ed i&nbsp;va\u0161im c\u00edl\u016fm.<\/p>\n<h3 style=\"text-align: center;\">Workshop na m\u00edru pro v\u00e1\u0161 t\u00fdm<\/h3>\n<p style=\"text-align: center;\">M\u00e1te specifick\u00e9 pot\u0159eby nebo chcete p\u0159izp\u016fsobit obsah workshopu p\u0159\u00edmo va\u0161emu oboru a&nbsp;t\u00fdmu?<\/p>\n<p style=\"text-align: center;\"><strong>Nab\u00edz\u00edme mo\u017enost vytvo\u0159en\u00ed workshopu na m\u00edru!<\/strong><\/p>\n<p style=\"text-align: center;\">P\u0159izp\u016fsob\u00edme obsah va\u0161im c\u00edl\u016fm a&nbsp;pot\u0159eb\u00e1m.<\/p>\n<p style=\"text-align: center;\">Zam\u011b\u0159\u00edme se na konkr\u00e9tn\u00ed v\u00fdzvy, kter\u00fdm \u010del\u00edte.<\/p>\n<p style=\"text-align: center;\">Workshop p\u0159izp\u016fsob\u00edme va\u0161emu odv\u011btv\u00ed, produkt\u016fm a&nbsp;proces\u016fm.<\/p>\n<p style=\"text-align: center;\"><strong>Kontaktujte n\u00e1s<\/strong> a&nbsp;vytvo\u0159\u00edme spole\u010dn\u011b \u0161kolen\u00ed, kter\u00e9 va\u0161im zam\u011bstnanc\u016fm p\u0159inese maxim\u00e1ln\u00ed hodnotu.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\"><a class=\"btn btn-negative\" href=\"https:\/\/skrivanek.cz\/cz\/poptavka-workshop-na-miru\/\">Z\u00edskejte workshop na m\u00edru<\/a><\/span><\/p>\n<p><\/main><\/main><\/p>\n","protected":false},"excerpt":{"rendered":"<h3>Zlep\u0161ete sv\u00e9 prodejn\u00ed a&nbsp;n\u00e1kupn\u00ed dovednosti<\/h3>\n<p>Workshop <strong>Sales and Purchasing<\/strong> je ur\u010den v\u0161em, kte\u0159\u00ed cht\u011bj\u00ed zefektivnit sv\u00e9 obchodn\u00ed procesy, zlep\u0161it prodejn\u00ed dovednosti a&nbsp;osvojit si efektivn\u00ed n\u00e1kupn\u00ed strategie. B\u011bhem interaktivn\u00edch cvi\u010den\u00ed a&nbsp;re\u00e1ln\u00fdch p\u0159\u00edpadov\u00fdch studi\u00ed se nau\u010d\u00edte, jak:<\/p>\n<ul>\n<li>\u00fasp\u011b\u0161n\u011b vyjedn\u00e1vat s&nbsp;obchodn\u00edmi partnery,<\/li>\n<li>optimalizovat n\u00e1kupn\u00ed rozhodnut\u00ed,<\/li>\n<li>vytvo\u0159it dlouhodob\u00e9 vztahy se z\u00e1kazn\u00edky.<\/li>\n<\/ul>\n<p>Kurz je vhodn\u00fd pro za\u010d\u00e1te\u010dn\u00edky i&nbsp;zku\u0161en\u00e9 profesion\u00e1ly v&nbsp;oblasti <strong>obchodu<\/strong>, <strong>prodeje<\/strong> a&nbsp;<strong>n\u00e1kupu<\/strong>.<\/p>\n","protected":false},"featured_media":71452,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[64],"product_tag":[],"class_list":{"0":"post-71444","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-workshop","8":"first","9":"instock","10":"downloadable","11":"virtual","12":"purchasable","13":"product-type-simple"},"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/product\/71444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media\/71452"}],"wp:attachment":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media?parent=71444"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/product_brand?post=71444"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/product_cat?post=71444"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/product_tag?post=71444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}