{"id":84141,"date":"2026-10-06T21:57:20","date_gmt":"2026-10-06T19:57:20","guid":{"rendered":"https:\/\/skrivanek.cz\/?post_type=product&#038;p=84141"},"modified":"2026-10-06T23:03:32","modified_gmt":"2026-10-06T21:03:32","slug":"workshop-ai-grafika","status":"publish","type":"product","link":"https:\/\/skrivanek.cz\/cz\/produkt\/workshop-ai-grafika\/","title":{"rendered":"Workshop: Konec amat\u00e9rsk\u00e9 grafiky \u2013 ovl\u00e1dn\u011bte AI"},"content":{"rendered":"<p><strong>AI grafika<\/strong> u\u017e nen\u00ed dom\u00e9nou jen profesion\u00e1ln\u00edch grafik\u016f. Na celodenn\u00edm workshopu Konec amat\u00e9rsk\u00e9 grafiky projdete cel\u00fd proces tvorby vizu\u00e1ln\u00edho obsahu s&nbsp;AI \u2013 od n\u00e1padu a&nbsp;promptu p\u0159es generov\u00e1n\u00ed obrazu a&nbsp;retu\u0161e fotek a\u017e po&nbsp;hotovou grafiku pro soci\u00e1ln\u00ed s\u00edt\u011b, web nebo kampa\u0148. Minimum teorie, maximum pr\u00e1ce na va\u0161ich vlastn\u00edch projektech.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"columns columns-2\">\n<div class=\"column column-1\">\n<h3>Pro koho je workshop ur\u010den\u00fd?<\/h3>\n<p>Workshop je ur\u010den\u00fd pro <strong>marketingov\u00e9 t\u00fdmy, intern\u00ed tv\u016frce obsahu ve firm\u00e1ch, mana\u017eery a&nbsp;\u0159editele<\/strong>, kte\u0159\u00ed zodpov\u00eddaj\u00ed za obsah pod \u010dasov\u00fdm tlakem, a&nbsp;tak\u00e9 pro <strong>fotografy, grafiky<\/strong> a&nbsp;v\u0161echny, kdo hledaj\u00ed efektivn\u00ed postupy pro tvorbu a&nbsp;\u00fapravu vizu\u00e1l\u016f.<\/p>\n<p>Nepot\u0159ebujete \u017e\u00e1dn\u00e9 grafick\u00e9 vzd\u011bl\u00e1n\u00ed ani p\u0159edchoz\u00ed zku\u0161enosti s&nbsp;AI n\u00e1stroji. Sta\u010d\u00ed chu\u0165 zkou\u0161et a&nbsp;konkr\u00e9tn\u00ed projekt, na kter\u00e9m chcete pracovat.<\/p>\n<\/div>\n<div class=\"column column-2\">\n<h3>Detailn\u00ed informace workshopu<\/h3>\n<ul>\n<li><strong>D\u00e9lka:<\/strong> celodenn\u00ed intenzivn\u00ed workshop (5 praktick\u00fdch blok\u016f)<\/li>\n<li><strong>Forma:<\/strong> prezen\u010dn\u011b v&nbsp;u\u010debn\u011b Sk\u0159iv\u00e1nku v&nbsp;Praze a&nbsp;v&nbsp;Brn\u011b, nebo online<\/li>\n<li><strong>Po\u010det \u00fa\u010dastn\u00edk\u016f:<\/strong> 4\u201310<\/li>\n<li><strong>Cena:<\/strong> 4&nbsp;124&nbsp;K\u010d bez DPH \/ osoba (4&nbsp;990&nbsp;K\u010d s&nbsp;DPH)<\/li>\n<li><strong>T\u00e9ma:<\/strong> AI grafika a&nbsp;tvorba vizu\u00e1ln\u00edho obsahu<\/li>\n<li><strong>Jazyk:<\/strong> \u010de\u0161tina<\/li>\n<li><strong>S sebou:<\/strong> vlastn\u00ed notebook a&nbsp;Google \u00fa\u010det<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3>Term\u00edny<\/h3>\n<div class=\"columns columns-3\">\n<div class=\"column column-1\">\n<p><strong>\u0158\u00edjen 2026<\/strong><\/p>\n<ul>\n<li>8.&nbsp;10. | Praha<\/li>\n<li>15.&nbsp;10. | Brno<\/li>\n<li>22.&nbsp;10. | online<\/li>\n<\/ul>\n<\/div>\n<div class=\"column column-2\">\n<p><strong>Listopad 2026<\/strong><\/p>\n<ul>\n<li>5.&nbsp;11. | Praha<\/li>\n<li>12.&nbsp;11. | Brno<\/li>\n<li>26.&nbsp;11. | online<\/li>\n<\/ul>\n<\/div>\n<div class=\"column column-3\">\n<p><strong>Prosinec 2026<\/strong><\/p>\n<ul>\n<li>10.&nbsp;12. | Brno<\/li>\n<li>17.&nbsp;12. | Praha<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>Term\u00edn si vyberete p\u0159i&nbsp;objedn\u00e1vce. Workshop se kon\u00e1 p\u0159i&nbsp;minim\u00e1ln\u00edm po\u010dtu 4 \u00fa\u010dastn\u00edk\u016f, kapacita je maxim\u00e1ln\u011b 10 m\u00edst.<\/p>\n<p>&nbsp;<\/p>\n<h3>AI grafika: pro\u010d se workshop vyplat\u00ed?<\/h3>\n<p>\u2714 <strong>Minimum teorie, maximum praxe.<\/strong> Teoretick\u00fd \u00favod je zkr\u00e1cen\u00fd na nezbytn\u00e9 minimum, abyste pochopili, jak jednotliv\u00e9 AI modely funguj\u00ed. Zbytek \u010dasu tvo\u0159\u00edte.<\/p>\n<p>\u2714 <strong>Uk\u00e1zka a&nbsp;hned vlastn\u00ed pr\u00e1ce.<\/strong> Lektor p\u0159edvede rychlou a&nbsp;\u00faspornou uk\u00e1zku postupu a&nbsp;vy si ho ihned vyzkou\u0161\u00edte sami.<\/p>\n<p>\u2714 <strong>Re\u00e1ln\u00e9 firemn\u00ed projekty.<\/strong> Pracujete na podkladech pro \u00fakoly a&nbsp;kampan\u011b, kter\u00e9 ve firm\u011b pr\u00e1v\u011b \u0159e\u0161\u00edte, tak\u017ee si odnesete hotov\u00e9 v\u00fdstupy, ne jen cvi\u010dn\u00e9 obr\u00e1zky.<\/p>\n<p>\u2714 <strong>Cel\u00fd proces na jednom m\u00edst\u011b.<\/strong> AI grafika od A&nbsp;do Z: od konceptu a&nbsp;promptu p\u0159es generov\u00e1n\u00ed a&nbsp;retu\u0161e a\u017e po&nbsp;fin\u00e1ln\u00ed grafiku a&nbsp;pr\u00e1vn\u00ed a&nbsp;etick\u00e1 rizika.<\/p>\n<p>&nbsp;<\/p>\n<h3>AI grafika v&nbsp;praxi: jak\u00e9 n\u00e1stroje si vyzkou\u0161\u00edte?<\/h3>\n<ul>\n<li><strong>Textov\u00ed asistenti (ChatGPT, Google Gemini, MS Copilot):<\/strong> konceptualizace, psan\u00ed prompt\u016f pro grafick\u00e9 n\u00e1stroje a&nbsp;p\u0159\u00edprava text\u016f k&nbsp;vizu\u00e1l\u016fm.<\/li>\n<li><strong>Generov\u00e1n\u00ed obrazu z&nbsp;textu (<a href=\"https:\/\/firefly.adobe.com\/\" target=\"_blank\" rel=\"noopener\">Adobe Firefly<\/a>):<\/strong> produktov\u00e9 n\u00e1pady, moodboardy, pozad\u00ed a&nbsp;unik\u00e1tn\u00ed vizu\u00e1ln\u00ed obsah.<\/li>\n<li><strong>\u00dapravy fotek a&nbsp;retu\u0161e (Adobe Firefly, Zoner AI):<\/strong> generativn\u00ed v\u00fdpl\u0148, roz\u0161i\u0159ov\u00e1n\u00ed pl\u00e1tna, pokro\u010dil\u00e1 retu\u0161, \u010di\u0161t\u011bn\u00ed fotek a&nbsp;upscale kvality.<\/li>\n<li><strong>Tvorba grafiky (<a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener\">Canva<\/a>):<\/strong> sestaven\u00ed fin\u00e1ln\u00edch vizu\u00e1l\u016f pro soci\u00e1ln\u00ed s\u00edt\u011b, web a&nbsp;marketingov\u00e9 kampan\u011b.<\/li>\n<li><strong>Etika a&nbsp;rizika:<\/strong> detekce deepfake a&nbsp;manipulovan\u00fdch fotografi\u00ed, autorsk\u00e1 pr\u00e1va a&nbsp;bezpe\u010dn\u00e9 vyu\u017e\u00edv\u00e1n\u00ed AI ve firemn\u00ed praxi.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Jak workshop prob\u00edh\u00e1?<\/h3>\n<ol>\n<li><strong>Rychl\u00fd start a&nbsp;AI textov\u00ed asistenti (cca 60 min).<\/strong> \u00davod, nastaven\u00ed o\u010dek\u00e1v\u00e1n\u00ed a&nbsp;kontrola technick\u00e9 p\u0159ipravenosti. ChatGPT, Gemini a&nbsp;Copilot v&nbsp;praxi: tvorba kreativn\u00edch koncept\u016f, p\u0159\u00edprava prompt\u016f pro grafick\u00e9 gener\u00e1tory a&nbsp;copywriting k&nbsp;p\u0159ipravovan\u00fdm vizu\u00e1l\u016fm.<\/li>\n<li><strong>Generov\u00e1n\u00ed obrazu z&nbsp;textu (cca 90 min).<\/strong> Konstrukce efektivn\u00edch prompt\u016f v&nbsp;Adobe Firefly pro konzistentn\u00ed styl. Tvorba produktov\u00fdch koncept\u016f, ilustrac\u00ed, moodboard\u016f a&nbsp;pozad\u00ed, pr\u00e1ce se stylem, sv\u011btlem a&nbsp;kompozic\u00ed.<\/li>\n<li><strong>AI \u00fapravy fotografi\u00ed a&nbsp;retu\u0161e (cca 90 min).<\/strong> Generativn\u00ed v\u00fdpl\u0148 a&nbsp;roz\u0161i\u0159ov\u00e1n\u00ed pl\u00e1tna v&nbsp;Adobe Firefly, specializovan\u00e9 n\u00e1stroje na retu\u0161, odstra\u0148ov\u00e1n\u00ed ne\u017e\u00e1douc\u00edch objekt\u016f a&nbsp;maskov\u00e1n\u00ed, upscale rozli\u0161en\u00ed bez ztr\u00e1ty detail\u016f.<\/li>\n<li><strong>Grafick\u00e1 exekuce v&nbsp;Canv\u011b a&nbsp;etika (cca 60 min).<\/strong> Sazba vygenerovan\u00fdch podklad\u016f do fin\u00e1ln\u00edch grafik, integrovan\u00e9 AI funkce Canvy a&nbsp;pr\u00e1vn\u00ed a&nbsp;etick\u00fd r\u00e1mec: autorsk\u00e1 pr\u00e1va u&nbsp;AI obsahu, deepfake a&nbsp;bezpe\u010dn\u00e9 vyu\u017e\u00edv\u00e1n\u00ed AI ve firm\u011b.<\/li>\n<li><strong>Pr\u00e1ce na vlastn\u00edm projektu a&nbsp;konzultace (cca 60 min).<\/strong> Samostatn\u00e1 tvorba vizu\u00e1l\u016f pro va\u0161i kampa\u0148, soci\u00e1ln\u00ed s\u00edt\u011b nebo web s&nbsp;individu\u00e1ln\u00ed podporou lektora, dola\u010fov\u00e1n\u00ed prompt\u016f a&nbsp;zp\u011btnou vazbou k&nbsp;v\u00fdstup\u016fm.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3>P\u0159ed workshopem<\/h3>\n<ul>\n<li><strong>Vlastn\u00ed notebook<\/strong> s&nbsp;p\u0159\u00edstupem k&nbsp;internetu a&nbsp;nainstalovan\u00fdm prohl\u00ed\u017ee\u010dem.<\/li>\n<li><strong>Google \u00fa\u010det<\/strong> pro rychl\u00e9 p\u0159ihla\u0161ov\u00e1n\u00ed (SSO) do pou\u017e\u00edvan\u00fdch n\u00e1stroj\u016f.<\/li>\n<li><strong>Licence na placen\u00e9 n\u00e1stroje:<\/strong> pro v\u00fduku je pot\u0159eba aktivn\u00ed m\u011bs\u00ed\u010dn\u00ed licence vybran\u00fdch n\u00e1stroj\u016f. Poplatek za licence nen\u00ed zahrnut\u00fd v&nbsp;cen\u011b workshopu. P\u0159ed workshopem dostanete podrobn\u00fd n\u00e1vod, jak licenci zakoupit, p\u0159\u00edpadn\u011b ji spole\u010dn\u011b aktivujeme na za\u010d\u00e1tku lekce.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>AI grafika pro va\u0161i firmu: co si odnesete?<\/h3>\n<p>\u2714 <strong>Hotov\u00e9 podklady pro sv\u016fj vlastn\u00ed projekt z&nbsp;praxe<\/strong>, kter\u00e9 m\u016f\u017eete rovnou pou\u017e\u00edt.<\/p>\n<p>\u2714 <strong>Kompletn\u00ed prezentaci z&nbsp;workshopu ve form\u00e1tu PDF<\/strong>, ke kter\u00e9 se m\u016f\u017eete kdykoli vr\u00e1tit.<\/p>\n<p>\u2714 <strong>Ov\u011b\u0159en\u00e9 postupy a&nbsp;prompty<\/strong>, d\u00edky kter\u00fdm se AI grafika stane b\u011b\u017enou sou\u010d\u00e1st\u00ed va\u0161\u00ed pr\u00e1ce a&nbsp;vizu\u00e1ly zvl\u00e1dnete rychleji a&nbsp;v&nbsp;konzistentn\u00ed kvalit\u011b.<\/p>\n<p>&nbsp;<\/p>\n<h3>Kdo workshop povede?<\/h3>\n<p>&nbsp;<\/p>\n<div class=\"columns columns-2\">\n<div class=\"column column-1\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-79815\" style=\"border-radius: 50%;object-fit: cover\" src=\"https:\/\/skrivanek.cz\/wp-content\/uploads\/2026\/03\/ai-pravo-lektor-libor.jpg\" alt=\"Libor \u0160uhajda \u2013 lektor workshopu AI grafika\" width=\"300\" height=\"300\" \/><\/p>\n<\/div>\n<div class=\"column column-2\">\n<h5><strong>Libor \u0160uhajda \u2013 fotograf, grafik a&nbsp;lektor AI<\/strong><\/h5>\n<p>Jako fotograf a&nbsp;grafik vn\u00edm\u00e1m AI jako fascinuj\u00edc\u00ed n\u00e1stroj, nikoliv n\u00e1hradu lidsk\u00e9 kreativity. D\u00edky n\u00ed dok\u00e1\u017eu z&nbsp;oby\u010dejn\u00fdch v\u011bc\u00ed vytv\u00e1\u0159et neoby\u010dejn\u00e9, ale v\u017edy s&nbsp;podm\u00ednkou, \u017ee kormidlo dr\u017e\u00ed \u010dlov\u011bk. Ve sv\u00e9 praxi i&nbsp;\u0161kolen\u00edch kladu d\u016fraz na naprost\u00e9 minimum teorie a&nbsp;maximum re\u00e1ln\u00e9ho zkou\u0161en\u00ed n\u00e1stroj\u016f p\u0159\u00edmo na va\u0161ich projektech. Nau\u010d\u00edm v\u00e1s AI efektivn\u011b v\u00e9st a&nbsp;kriticky kontrolovat jej\u00ed v\u00fdstupy tak, aby se stala va\u0161\u00edm v\u00fdkonn\u00fdm asistentem. Profesion\u00e1ln\u00ed v\u00fdsledek toti\u017e st\u00e1le vy\u017eaduje oko a&nbsp;cit odborn\u00edka.<\/p>\n<p>Kdy\u017e zrovna nedr\u017e\u00edm v&nbsp;ruce fo\u0165\u00e1k, nejrad\u011bji dob\u00edj\u00edm baterky b\u011bhem se psem.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;max-width: 689px;margin-left: auto;margin-right: auto\">Workshop na m\u00edru pro v\u00e1\u0161 t\u00fdm<\/h3>\n<p style=\"text-align: center;margin-left: auto;margin-right: auto\">M\u00e1te specifick\u00e9 pot\u0159eby nebo chcete p\u0159izp\u016fsobit obsah workshopu p\u0159\u00edmo va\u0161emu oboru a&nbsp;t\u00fdmu?<\/p>\n<p style=\"text-align: center;margin-left: auto;margin-right: auto\"><span style=\"font-size: 20px\"><strong>Nab\u00edz\u00edme mo\u017enost vytvo\u0159en\u00ed workshopu na m\u00edru!<\/strong><\/span><\/p>\n<p style=\"text-align: center;margin-left: auto;margin-right: auto\">P\u0159izp\u016fsob\u00edme obsah va\u0161im c\u00edl\u016fm a&nbsp;pot\u0159eb\u00e1m.<\/p>\n<p style=\"text-align: center;margin-left: auto;margin-right: auto\">Zam\u011b\u0159\u00edme se na konkr\u00e9tn\u00ed v\u00fdzvy, kter\u00fdm \u010del\u00edte.<\/p>\n<p style=\"text-align: center;margin-left: auto;margin-right: auto\">Workshop p\u0159izp\u016fsob\u00edme va\u0161emu odv\u011btv\u00ed, produkt\u016fm a&nbsp;proces\u016fm.<\/p>\n<p style=\"text-align: center;margin-left: auto;margin-right: auto\"><strong>Kontaktujte n\u00e1s<\/strong> a&nbsp;vytvo\u0159\u00edme spole\u010dn\u011b \u0161kolen\u00ed, kter\u00e9 va\u0161im zam\u011bstnanc\u016fm p\u0159inese maxim\u00e1ln\u00ed hodnotu.<\/p>\n<p style=\"text-align: center;margin-left: auto;margin-right: auto\"><span style=\"font-size: 20px\"><a class=\"btn btn-negative\" href=\"https:\/\/skrivanek.cz\/cz\/poptavka-workshop-na-miru\/\">Z\u00edskejte workshop na m\u00edru<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<h3>Tvo\u0159te profesion\u00e1ln\u00ed vizu\u00e1ly s&nbsp;pomoc\u00ed AI \u2013 rychle a&nbsp;bez grafick\u00e9ho studia<\/h3>\n<p>Celodenn\u00ed praktick\u00fd workshop, na kter\u00e9m si vyzkou\u0161\u00edte <strong>cel\u00fd proces tvorby vizu\u00e1ln\u00edho obsahu s&nbsp;AI<\/strong>: od n\u00e1padu a&nbsp;promptu p\u0159es generov\u00e1n\u00ed obrazu a&nbsp;retu\u0161e fotek a\u017e po&nbsp;hotovou grafiku v&nbsp;Canv\u011b. Minimum teorie, maximum pr\u00e1ce na va\u0161ich vlastn\u00edch projektech.<\/p>\n<p>Praha, Brno nebo online, 4\u201310 \u00fa\u010dastn\u00edk\u016f. Vyberte si term\u00edn a&nbsp;objednejte sv\u00e9 m\u00edsto.<\/p>\n","protected":false},"featured_media":84173,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[68],"product_tag":[],"class_list":["post-84141","product","type-product","status-publish","has-post-thumbnail","product_cat-ai-kurzy","first","instock","shipping-taxable","purchasable","product-type-variable"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/product\/84141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media\/84173"}],"wp:attachment":[{"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/media?parent=84141"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/product_brand?post=84141"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/product_cat?post=84141"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/skrivanek.cz\/cz\/wp-json\/wp\/v2\/product_tag?post=84141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}